Friday, May 21, 2010

AMW Reports: Evening of Indulgence with Pureology

When companies support and give commitment to help the nature, I have high respect for the company and the brand.  One brand gives back to nature --- PUREOLOGY.

I've seen Pureology ad on glossies recently and the brand itself is a bit new to me, when I got an invite to discover new signature services offered by Pureology and how they took part to help save our environment, I am very excited to learn more about it and share it to all of you!

The event was held at Terrace at the 5th, Greenbelt 5.  The setting was really nice and cozy.  Cocktails were served as we chatted with familiar faces.

I learned that night that two hours away from Manila lies a town of Teresa, a part of Rizal province.  The province established its own Integrated Solid Waste Management Facility or ISWMF.  One of Teresa's priority projects is the production of concrete products with a special ingredient --- residual plastics.

A video was shown creating concrete products with 'wastes' sold commercially and significantly cheaper.  This project creates a wonderful impact to our environment and at the same time, help the people of Teresa have a better livelihood.

Pureology salutes the Municipality of Teresa Rizal for their commitment to and success in protecting and preserving the environment.

Pureology also celebrates and congratulates the 2 Filipinos who became the First Certified Pureologist in Asia.  Alex Carbonell of Studio Fix by Alex Carbonell and Chrissy Calderon-Uy of Hairworks Salon.  Both of them attended the Pureologist Certification Training held in Kuala Lumpure, Malaysia.

Met a lot of wonderful people from L'Oreal Philippines
L-R Robbie Lizares,Wilmer Ryan Cu, YTwo Villanueva and Dax Ocheda

L-R Major Masa, Wilmer Ryan Cu and Dax Ocheda

Met a couple of bloggers
L-R Liz, Tanya, Roanne and Shen

Another vain shot between me and Shenster :P  

A group shot with Kerastase's Brand Manager 
Ms. Glowie Ramiro (in pink)

Every bottle of Pureology purchased at selected salons, Php1.00/bottle will be donated to help make a town cleaner and a more beautiful place to live in!  I salute you Pureology!  This is an advocate I wish more companies would implement!  Of course, there's always our own responsibility to help save our environment!  It's a joint effort!

Keep smilin'
Stay happy!


  1. you are girls always have a lot of fun with meet ups! so cool!

  2. Hi Nikki, have you tried Pureology shampoo and conditioner? Which variant is better? Can you give me idea which color is for which type of hair? Thank you! I love your reviews and your blog, so cheery!

  3. Nikki, you look good in your dress! very pretty! :)

  4. You look gorgeous! Love the dress!


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