Word has been going around about the arrival of H&M store in the Philippines but it never happened! After years of waiting, I finally got the good news! H&M (Hennes & Mauritz) is really here! I couldn't believe my eyes until I got an invite to take a peek at their Autumn/Winter 2014 Collection at the Zuellig Building.
H&M Studio Autumn/Winter 2014 showcased playful, sophisticated spirit of the 21st century shown during the Paris Fashion Week. As I browsed through each item, I feel the bohemian vibe!
"I love the freedom of choice and bohemian spirit of H&M Studio for autumn/winter 2014. It's all about feminine pieces full of sophistication and fun, worn with attitude," says Ann-Sofie Johansson, Head of Design, New Development.
Different fabrics were used in this collection, I see silk crepe, chiffon, leather, fake fur, velvet and fine cashmere!
Blazers, jackets worn over tops .
Sweater layered on top of a polo shirt.
Slip dress, draped top and trousers, patchwork fake fur coat, cashmere knits...
I also see a lot of sequin and stone embroidery..
Different colors from black, navy, khaki, off-white, beige and grey are all there in one collection!
Prints and simple black tops to create sophistication.
Let's not forget the key accessories, the A/W 2014 accessories are gush-worthy! I can't help but think: "Why can't I shop now?"
Hooray for Genuine Leather
Pouches and passport holder
OHMYGOODNESS! I have a crush on this pair of shoes!
The Men didn't get ignored! The wardrobe speaks modern mod, mixing Parisian cool with an attitude of London and the sleekness of New York.
And let's not forget, there are also key items for our kiddos! I realized, I'm definitely a MOM now! I can't help but stayed longer at the Kid Section and found items for Baby AMW!
I can't wait to buy him this top!!! Isn't this cute?
A cute sweater for rainy days!
SHOES!!!! Of course, I have a boy so I'm eyeing for the maroon/orange kicks!
H&M will be encompassing more than 3,000 square meters at the Mega Fashion Hall wing of SM Megamall this coming Autumn 2014 (around August 2014). The first store opening is also the launch of H&M's Autumn 2014 collection (items seen on photos above).
How do you feel about the first store of H&M to be located at SM Megamall?
Given the chance for you to choose, which area would you like our first H&M store to be?
I'm a bit biased as I live at Manila area, I wish the first store will be at SM Mall of Asia! :)