Wednesday, May 31, 2017

What I Found at #SMWorldOfBeauty

I remembered preparing for my Engagement Day (which is almost like preparing for a Wedding day).  I've decided to cut down cost by doing my own makeup and with that in mind, I've decided to go to a Beauty Store to purchase my own set of makeup.  That was year 2007 (same year I started my Blog).  
There wasn't much brand choices back then.

Fast forward to a decade, I am so happy how SM Beauty changed the way we beauty enthusiasts shop!  I can finally say, I have STOPPED online shopping for more than a year now because there are so many holy grail products I can literally see, touch and try at SM Beauty!

Do you like Asian makeup?
Brands like K-Palette, 4U2, Shiseido, Tony Moly, Etude House, Kate Tokyo, Holika Holika, Canmake Tokyo made its' way to our shores!  Here are just some of my picks.

Been loving the Shiseido Ultimune and has been using it for years now!  (now on 3rd bottle!)

Of course, if you are like me who enjoys reading Beauty Blogs from the west, you will definitely read about the sought-after western brands.  Brands like Maybelline, Cover Girl, Revlon, Max Factor X has always been on top of my mind for known drugstore makeup brands!


But now, there are so many more choices such as Wet N Wild, L.A. Girl, NYX, In2It, BYS, VMV Hypoallergenics, Jordana and so much more!


L.A. Girls, Max FactorX, NUXE, Maybelline products

Burt's Bees

And of course, there will always be our local brands that are priced affordably yet giving the international quality at par with the international brands we look up to!  Brands like Fashion 21, Ever Bilena, FS Features and Shades, Happy Skin, Shawill Cosmetics, Pink Sugar, Nichido, are creating better quality products to enhance our Filipina-glow.

Bobbie Cosmetics

EB Matte Lipsticks that has been getting attention both online and offline.

Jazzy Cosmetics

Shawill Cosmetics

And just so you know, aside from the European brand giant L'Oreal, there are more European brands coming in such as --- Sleek Makeup, Catrice Cosmetics, Flormar, Beyu, MakeUp Factory, Essence, The Body Shop, Deborah Milano, Ingrid Cosmetics and more!

And of course, if you are just like me who likes to just roam around SM Beauty section just to have a bit of #metime , I like to grab some haircare products such as this new brand I'm excited to try called HASK. 

Of course, a woman can't have enough lippies!
Here are just some of my top brand picks for lipsticks.

 As a professional Make Up Artist, tools are as important!  Here are some of the items every make up artist SHOULD own!

Keep in mind that special discounts and offers are available to all SM Advantage Card members so make sure to bring this with you as you Shop the World of Beauty! If you are not yet a member, register NOW to enjoy all the perks of SMAC members. Registration can be done in-store and would only require a minimal fee of Php150.00.

For more information, follow SM Beauty on Facebook at or check out their Instagram account at @smbeautyph.

What's your favorite brand that finally arrived in the Philippines?
Do you have other brands in mind?

Keep smilin'
Stay happy!

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