IT Cosmetics Brow Powder Universal Brow Pencil Review

I've heard so many raves on IT Cosmetics and it is a pleasure of mine to finally see this brand at Sephora!  Because of that, I was able to test out a couple of their bestselling makeup products!  

IT Cosmetics Your Skin But Better CC Cream

IT Cosmetics Bye Bye Pores Pressed Powder

Both reviews earned thumbs up from me and will this brand earn another thumbs up from AMW?

Check out this photo and you'll know the answer!

it Cosmetics Brow Powder 

Shade: Universal Taupe

Php662.00 for 0.07g and Php1,730.00 for 0.16g

Available at Sephora PH

It Cosmetic’s best-selling eyebrow pencil matches all hair colours and covers gray. An oval tip defines both thin and thick brows, while the spooley brush finished for a natural look. Developed with leading plastic surgeons, proprietary anti-aging technology infuses a blend of brow-conditioning ingredients, while an exclusive shade adjusts to your hair colour based on applied pressure.

Swatch: Universal Taupe

It is a first for me to encounter a brand that really sticks to ONE shade for brows.  I know, it is called universal but I believe that will be the ONLY downside especially for those who are aiming for "tint" on their brows.  Universal Taupe is indeed a very universal shade for most Filipinas or Asians in general.  You won't see any warm undertone to it, it just mimics the color of your natural brow hairs (if it is around the tone of black or gray!)  

The pencil comes with a spoolie on one side and a retractable brow pencil on the other.  It has a soft tip formulation, you only need to swatch at the back of your hand for first use as the tip tends to be harder than the rest of the pencil.

Now let's talk about the pencil itself, formulated with brow enhancing and conditioning benefits, it is paraben-free, fragrance-free and phthalate-free making this a great product for those with extremely sensitive skin.

Application technique is quite easy, use the spoolie to brush hair and gently apply mimicking the direction of growth of your brow hairs.  

Before and After

The effect is indeed very natural-looking on me.  I wore this even during my workout to test this out and so far, it does stay at a certain extent (meaning, no rubbing of face with towel!)

Yes, other brands may have the same effect or the same longevity BUT, what sets IT Cosmetics Brow Powder apart is how natural it really looks!  Even without makeup on and just this product, people can't tell I have makeup on and I don't look like I have "floating brows" like how other makeup brands would appear. 

Yes, you are paying for the shade and also the formulation.  The best part?  The pencil is easy to use at the same time, it doesn't finish up quickly like other brands of brow pencils I've tried!  That said, pigmentation is really good so you only need to apply a little for both eyebrows thus making this pencil lasts longer.

If you are aiming for extremely natural-looking brows and have the budget for it, do give this a try!

What's your most expensive brow pencil to date?

Would you give this brand a try?

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