What you've been reading is correct, H&M (A giant Fashion Brand) has finally revealed their beauty line called H&M Beauty and they were available in stores last September 15th and I got my hands on their Cream Lip Colour and a Lip Balm!
Let's start with the H&M Conscious Raspberry Lip Balm
(Available in Lemon, Vanilla, Ginger and Blueberry too!)