Tuesday, October 6, 2009

Estee Lauder Companies' 2009 Breast Cancer Awareness Campaign

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The Estee Lauder Companies’2009 Breast Cancer Awareness Campaign Kicks Off its World Pink. World Without Breast Cancer.Wear a Pink Ribbon. Make a Difference. Campaign, Uniting 9 Beauty Brands – Estee Lauder, Clinique, La Mer, Bobbi Brown, Aramis, DKNY, Sean John, Lab Series and Tommy Hilfiger

Breast cancer knows no barriers and does not discriminate. It does not care about the color of your skin, the country you live in, or whether you are young or old.

This October 2009, over 70 countries including the Philippines will participate in The Estee Lauder Companies’ Breast Cancer Awareness Campaign and unite under one common theme:
World Pink. World Without Breast Cancer.ä Wear a Pink Ribbon, Make a Difference.”

In support of the worldwide Breast Cancer Awareness Campaign, sought-after brands under The Estee Lauder Companies in the Philippines will hold a Wellness Weekend
October 9 to 11, 2009 at Heaven on the 5th, Rustan’s Makati.
October 9 is exclusively dedicated for I Can Serve members and supporters
October 10-11 is open for the general public.
**Paticipating brands include Aramis Design Fragrances, Bobbi Brown, Clinique, Estee Lauder, and La Mer.

Among the activities include yoga sessions to be conducted by Iyengar Yoga Center Manila Studio (IYCM). InterContinental Hotel’s chefs will host a “Go Organic” Cooking Demonstration. BEKA, a German brand of stainless steel cookware will support the event by providing cooking tools and utensils for the cooking demonstrations. The different brands will be offering variety of services and treats including fragrance profiling by Aramis Designer Fragrances; dermatologist consultations and custom-fit foundation samplings by Clinique; free engraving of lipsticks and compacts, advanced skin profiling and I-Match Looks by Estee Lauder, and “The Essentials” transformational treatments by La Mer. Workshops include Clinique’s Star Skin Care Event on October 10 and Bobbi Brown’s Mastering the Basics on October 11.

This year’s BCA Campaign supports ICanServe Foundation, a non-stock, non-profit foundation. ICanServe Foundation promotes early breast cancer detection through high impact information campaigns and community-based screening programs. Its network of volunteers, led by cancer survivors themselves, is fully committed to providing hope and help for women and men with breast cancer.

To join the cause and know more about Estee Lauder Companies’ initiatives on this year’s BCA Campaign, visit www.pinkribbon.com.ph. The official website features inspiring survivor stories of ICanServe members and also allows anyone to share their own story.

Pink ribbons will be distributed in all Rustan’s Department Stores this month of October. Wear a pink ribbon. Make a difference. Now.

Keep smilin'
Stay happy!

1 comment :

  1. Wee! I love those breast cancer awareness products! They're soo pink and lovely and they're for a good cause too!


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