Something New: Estee Lauder Pure Color Eyeshadow

"I think eyeshadow brings to a woman a lot of self-confidence and pwoer.  The new Pure Color EyeShadow shaes and finishes are sensual and powerful and I love them.  These are definitely my babies." --- Tom Pecheux, Creative Makeup Director for Estee Lauder
 

I agree.  I don't wear much eyeshadow at work, but doing eye  makeup for clients gives out a nice "ooomph" on their overall look.  I got one client telling me that she looks "awake and fresh" after eyeshadow application.

I don't own a lot of Estee Lauder makeup because I've always thought Estee Lauder skincare is best bought instead of makeup.  Makeup brands do evolve, and Estee Lauder is venturing into something new, from the Estee Lauder Pure Color Lipgloss now comes something for the "windows of our souls".

Estee Lauder and Creative Makeup Director Tom Pecheux introduce the new definition of high-impact color with a vibrant collection of eyeshadows that envelop the eyes in raw attitude and style.  Long-lasting pigments, fade resistant formulas and four buildable finishes are fused with bold, rich hues to create infinitely versatile eye looks.  

 

The new Pure Color for Eyes

 

 

**photo from Estee Lauder

Brilliant Shades

• exclusive True Vision Technology incorporates intense, highly pigmented shades for a saturated color rich application
• a crystalline laminate polymer intensifies color clarity and vibrancy in one easy stroke.
• a subtle to high impact color palette ensures a shade for all skin tones and desirable eye looks
• 48 powerful shades create endless color combination and eye looks

 4 Dynamic Finishes

• Matte - Jet milled coated pigments provide a contemporary, suede-like finish
• Satin - A low lustre texture combined with a refined luminosity creates a soft sophisticated sheen
• Luminous - Prismatic light-reflecting pearls provide a chic, lustrous sparkle
• Metallic - flattened and round pearls are paired to create intense, vivacious drama

High Performance Formula

• Technologically advanced reflective pearls provide an exclusive ultra brilliance
• Buildable coverage from a slight whisper of color to a dramatic flush.  Wear alone or layer shades for a customized look.
• A perfect blend of spherical and smooth powders deliver a flawless, smooth application.
• Color-true formula will not fade, flake or crease.

Modern, Chic Design

• The first to be introduced in the new Pure Color collection packaging.  A sleek, golden mirrored compact with oversized Estee Lauder cartouche for a luxurious presentation
• The jeweled-like compact, incorporate a mirror for ease in application.
• The new, specially designed sponge-mitt applicator was created to work with all four finishes
• Delivers exceptional adhesion and application on the entire eye area.
• Specially designed micro pores apply each formula evenly and smoothly

Availability: The NEW Pure Color EyeShadow will be available at all Estee Lauder counters from September 2010.
Suggested Retail Price: Php1,250 (approx $28.00)

I hope this post helps you stay updated on what's new and what's around!
Keep smilin'

Stay happy!