Each one of us have probably owned a pair of Levi's jeans or is probably saving up for a pair! I, for one, had this strange feeling of contentment when I first purchased my pair of Levi's jeans with my first paycheck!
March 22, 2012 --- marks World Water Day, Levi's will be celebrating this special day with an environment-consciousness effort to preserve our planet by conserving water!
Levi's announced the expansion of its Water (<) Less jeans collection in the Philippines! With the press release that I've read from Levi's, I just realized how much water was used up just for production itself!
The average pair of jeans uses 42 liters of water in the finishing process!
That's a whole lot of water for a pair of jeans! *gulps*
Levi's Water (<) Less reduce the use of water in the finishing process by up to 96 percent for some styles. The Levi's brand has already made more than 13 million Water (<) Less products and saved more than 172 million liters of water!
The 172 million liters of water that Levi's Water (<) Less products have saved is equivalent to:
- 726,600,812, 8-ounce glasses of drinking water
- Enough drinking water for 157,000 people for one year!
Let's celebrate World Water Day and applaud Levi's Water (<) Less Day.
- Like the official Facebook page of Levi's.
- Follow @LevisPhil on twitter and tweet about the Levi'sWaterLess jeans with hash tag Levis WaterLess Day. (1 Pair of Jeans/hour will be given away starting March 22,2012).