Thursday, March 22, 2012

AMW Reports: Levi's Water Less Day

Each one of us have probably owned a pair of Levi's jeans or is probably saving up for a pair!  I, for one, had this strange feeling of contentment when I first purchased my pair of Levi's jeans with my first paycheck! 

March 22, 2012 --- marks World Water Day, Levi's will be celebrating this special day with an environment-consciousness effort to preserve our planet by conserving water!


Levi's announced the expansion of its Water (<) Less jeans collection in the Philippines!  With the press release that I've read from Levi's, I just realized how much water was used up just for production itself!


The average pair of jeans uses 42 liters of water in the finishing process!  

That's a whole lot of water for a pair of jeans!  *gulps*

Levi's Water (<) Less  reduce the use of water in the finishing process by up to 96 percent for some styles.  The Levi's brand has already made more than 13 million Water (<) Less products and saved more than 172 million liters of water!

The 172 million liters of water that Levi's Water (<) Less products have saved is equivalent to:
  • 726,600,812, 8-ounce glasses of drinking water
  • Enough drinking water for 157,000 people for one year!

Let's celebrate World Water Day and applaud Levi's Water (<) Less Day.
  • Like the official Facebook page of Levi's.
  • Follow @LevisPhil on twitter and tweet about the Levi'sWaterLess jeans with hash tag Levis WaterLess Day.  (1 Pair of Jeans/hour will be given away starting March 22,2012).

Keep smilin'
Stay happy!

(Author is not affiliated with the company.  This serves as information purpose only.)


  1. this is a gr8 initiative...

  2. That's great! We really need to save water :)

    I'm still on the saving process for my first pair of Levi's jeans hehe It's so expensive..

    1. naku girl! Understandable! with your dog and responsibilities, a pair of Levi's jeans will always be there when you're ready to purchase! Go for the family and loved ones first :D I'm sure the time comes you'll own one pair and look back and be proud of yourself :D


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