Each one of us have probably owned a pair of Levi's jeans or is probably saving up for a pair! I, for one, had this strange feeling of contentment when I first purchased my pair of Levi's jeans with my first paycheck!
March 22, 2012 --- marks World Water Day, Levi's will be celebrating this special day with an environment-consciousness effort to preserve our planet by conserving water!
How?
Levi's announced the expansion of its Water (<) Less jeans collection in
the Philippines! With the press release that I've read from Levi's, I
just realized how much water was used up just for production itself!
Imagine....
The average pair of jeans uses 42 liters of water in the finishing process!
That's a whole lot of water for a pair of jeans! *gulps*
Levi's Water (<) Less reduce the use of water in the finishing process
by up to 96 percent for some styles. The Levi's brand has already made
more than 13 million Water (<) Less products and saved more than 172
million liters of water!
The 172 million liters of water that Levi's Water (<) Less products have saved is equivalent to:
- 726,600,812, 8-ounce glasses of drinking water
- Enough drinking water for 157,000 people for one year!
Let's celebrate World Water Day and applaud Levi's Water (<) Less Day.
- Like the official Facebook page of Levi's.
- Follow @LevisPhil on twitter and tweet about the Levi'sWaterLess jeans with hash tag Levis WaterLess Day. (1 Pair of Jeans/hour will be given away starting March 22,2012).
Keep smilin'
Stay happy!
Stay happy!
this is a gr8 initiative...
ReplyDeletehttp://www.megaliving.net/
I agree :D
DeleteThat's great! We really need to save water :)
ReplyDeleteI'm still on the saving process for my first pair of Levi's jeans hehe It's so expensive..
naku girl! Understandable! with your dog and responsibilities, a pair of Levi's jeans will always be there when you're ready to purchase! Go for the family and loved ones first :D I'm sure the time comes you'll own one pair and look back and be proud of yourself :D
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