Saturday, June 23, 2012

AMW Reviews: Charm Essentials Travel Pointed Foundation Brush

For someone who owns 3 professional brush sets and a couple of travel sets, you'd think I've seen and owned them all!


Recently, my dearest friend Sophie (who just celebrated her birthday) gifted me a gorgeous brush that's meant to be kept inside my makeup pouch!  (Sorry dear clients, I'm claiming this for personal use!) 

I've been meaning to blog about this last week but I have to wait for Charm to launch this brush first before I blab away!  Thankfully, this was launched 2 days ago and I'm so happy as the price is affordable so this gorgeous brush is within reach!  

Charm says ---
This ultra-versatile foundation brush applies and blends cream/liquid products to a flawless finish, and features a gently tapered tip that allows precision on targeted areas. Perfect for concealing and foundation application.

Our On-the Go Pointed Foundation Brush will blend in perfectly with your existing travel makeup kit, that you may never have to scrimp on flawless coverage wherever you go!

AMW says ---
  • Has the usual Charm Pink handle.  
  • Versatile - can be used to apply liquid/cream foundations, cream blush, concealer etc...
  • Super soft, synthetic hair.  No scratchy feel.
  • The pointed tip makes it easy to reach to areas like under the eyes, sides of the nose, etc...
  • No shedding nor bleeding even on first wash.
  • The brush hairs are dense and not flimsy at all!
  • Though this is a travel size, the brush head is as good as PRO-sized brush.
  • Inexpensive for the quality.
  • Like any foundation brush, it takes double the effort to wash the brush properly as cream/liquid products are more difficult to remove.
Versatile brush that has the right density and control to create light, medium to heavy coverage!

  • Wash upon purchase.
  • If the brush is used with cream or liquid products, mix your baby shampoo with Extra Virgin Olive Oil or you may purchase inexpensive cleansing oils before washing it off with baby shampoo.
  • After every use, it helps to wipe off some of the products on a clean towel or makeup remover wipes to prevent makeup from sticking into the brush hairs making it extra difficult to wash.
  • If used to apply foundation: Dot foundation on areas of your skin that needed the most coverage, with Charm Essentials Travel Pointed Foundation Brush, brush the foundation downwards blending the foundation to the skin making sure to cover all areas.  
  • If used to apply concealer/correction:  Dot the concealer on your problem areas by using your fingers, using the pointed tip of Charm Essentials Travel Pointed Foundation Brush, gently brush off hard edges to make it look more natural.
  • If you plan to take this along for travel, it pays to put this brush inside a zip lock or use a brush protector to prevent stains on your makeup pouch.
Will I repurchase? 
I won't need to repurchase another one but I highly recommend this to others!

To whom do I recommend this to?
Anyone who likes to apply liquid/cream products with the use of brush!

Where to purchase and how much?
Available at Beauty and Minerals for Php399.00 (approx $9.30).  Also available at PurBeauty  Serendra, Crossings Shangri-la, Crossings Trinoma.  For readers based in Singapore, Charm makeup brushes are available via LushShop

Product photo and usage

A closer look on Charm Essentials Travel Pointed Foundation Brush
Brush hairs are synthetic (animal-friendly) and has a nice density.  The slanted portion of the brush (shown on photo below) makes blending a breeze with just a few downward strokes.  By using a brush in foundation application, you use lesser product and creates a more even, flawless finish.

For concealer application
I prefer dotting the concealer with my fingers on areas needed then gently brush off with soft, feather-like motion to make concealing more natural.

For Foundation Application
As I dot foundation on the center of my face, I use the brush to lightly spread the foundation using downwards stroke.  I like concentrating on foundation application at the center of my face as that's were most of my redness shows!  

It's best to always step back and check your foundation application, make sure everything is seamless then set with your preferred setting powder.

I actually requested Sophie to create a bigger version of this as I originally thought it would take me forever to apply foundation with a travel sized brush!  After road testing this new brush from Charm, I can happily shut my mouth!  I don't need to request for a bigger version as the brush size is equivalent to a full sized brush!  That's a huge value for money!  

How do you feel about Charm's newest brush?
Do you need the Pointed Foundation brush in your life?
Why or why not?

Keep smilin'
Stay happy!

(Product gifted to me.  Reviews 100% mine.  Please purchase at your own discretion.)


  1. finally a review!!:D can't wait to get mine! thanks for this Ms. nikki :D

  2. Hello

    I got one same one but from The Body Shop. I think it costs twice as much. This is really a good find!


  3. can't wait for mine to dry, hehehe
    i've been waiting for this since sigma and bdellium came out with theirs!
    i like this since i can just tell people to cross ortigas ave or go to shang and get this over the counter at the ramp or at digital train case
    and i like that it's travel size long ;-)

  4. hey Nikki, ask ko sana yung length ng brush? thanks :)

    1. Length of the brush is around 5 inches tip to tip (meaning from edge of handle to tip of the brush) :) Hope this helps


I'd love to hear from you! Feel free to comment your questions, suggestions and just anything you may want to say! Keep smiling and stay happy!