Saturday, August 31, 2013

AMW Reports: TRESemme Keratin Smooth Launch and Salon-On-The-Go

What are we celebrating in this beautifully set-up Wine Shop-Cafe called CAV?
It is the launch of something that will RULE OUR FRIZZ!

By this time, some of you may have guessed the brand.  It was an intimate gathering with fellow online media last Tuesday.  The event was hosted by the beautiful Apples Aberin.

Finally, the much awaited TRESemme Keratin Smooth line is readily available int he local market!  To be honest, I am most excited for their Heat Protectant Spray!  I used to purchase them on Ebay and I'm glad I do not have to do online shopping for this anymore!  

I also got to chat with TRESemme Philippines Brand Manager Ms. Ann Estevez.  She proudly share to me that TRESemme products are quickly selling out like hotcakes!  They have to wait until now to launch the Keratin Smooth line as they want to make sure stocks are enough when consumers gather for these!

TRESemme Philippines also partners with THE Lourd Ramos!  The brain behind Creations Salon.  Lourd shared  how he enjoys using TRESemme hair care line on his clients and so far, he got a lot of positive feedbacks from them.  

After the quick introduction, we were led outside CAV and went ahead to see TRESemme's Salon-On-The-Go...the TRESemme Style bus!

This roving salon is full of TRESemme Keratin Smooth products...

and you have Lourd Ramos' staffs from Creations to attend your hair styling needs.

I had a blast when my hair was washed with TRESemme Keratin Smooth shampoo and conditioner + head massage!  My hair was also blow-dried and styled!  I requested for volume and bounce and I am happy to announce, I got what I want!  I wish I have this roving bus following me around wherever I go!  #WishfulThinking

I was able to take home my own TRESemme Keratin Smooth Shampoo, Conditioner and Hair Masque.  I actually went ahead and tried the Shampoo and Conditioner pair and it is too early to give my review as of the moment, but what I love is how this pair is lightly scented, doesn't completely rule out my frizz (yet) but it gives a bit of added moisture on my super dry/damaged hair.  

Note from AMW: It is very important for girls with oily/greasy hair to apply Keratin Smooth conditioner only at the bottom part of the hair as it can weigh hair down due to it's added Keratin. 

The Heat Protectant is applied prior to hairstyling or using any heating tools, maximum of 6 sprays per head!

But, there's a great news from TRESemme, girls can get a chance to win an exclusive girls night out with TRESemme Style Bus!  Winners can bring their girlfriends on a day/night out with Php20,000 worth shopping spree!  Please LIKE TRESemm√© Philippines Facebook page for more details.

Have you tried TRESemme?
Are you happy with the experience?

Keep smilin'
Stay happy!


  1. I so wanted to try this line from TRESemme but I'm not sure if my hair is hiyang. Wish they have these in trial pack.

  2. I know what you mean about trial packs! but hey, maybe if you see the TRESemme bus! you can have a hair makeover and give the products a try!


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