Tuesday, October 20, 2015

AMW Reports: Pink Sugar Launch

You guys have probably been seeing Pink Sugar all over Instagram, Facebook and Blogs.  You know what?  Can't blame US!  The launch last October 15th at Stella Woodfire Bistro was crazzzzyyyy!!!  Crazy in a very good way because girls (and boys) who are into makeup and colors unite for an afternoon of unlimited SWATCH FEST!

Wherever you turn, you see sweets, and testers EVERYWHERE!  The Beauty Blogger in me was in panic because I only have 2 hands and arms to swatch on to!  I wish I can swatch on my legs!  (not joking)  

Judging by packaging, you would think Pink Sugar Cosmetics is an international brand --- well, it could  be in the future, but for now, all I can tell you is that Pink Sugar is home-grown!  Aside from the cute and girly packaging and catchy names, what sets Pink Sugar apart from maybe 80% of other makeup brands are the distinct ingredients that benefits our skin.   I am happy to announce that Pink Sugar Cosmetics is free from animal testing and all their products are made without Parabens.


If you are still reading my post without getting lost with all the colors you see on photos --- Congratulations and I love you!

Shall I continue? :P

Seriously, the Sugar Tints are the "Star" of the day!  Everyone's testing these out and I hear nothing but raves!

A photo of Pink Sugar Sugar Tint

The brand believe that makeup is fun and serious at the same time.  They believe that makeup should help amplify inner confidence at the same time, without breaking the bank!

So that's the good news!  Given the quality of the product, the price range is very pocket-friendly because the most expensive product won't go beyond Php700.00!

So I seriously got your attention big time right?

That's me picking my favorite HD and Creamy Matte lipstick shades 
with Mikki and Dinna 

The beautiful host of the day was Janeena Chan and she interviewed Pink Sugar's owners, brothers Laveen Mirpuri and Rohit Mirpuri.  Yes, you are seeing things correctly --- they are men!

And they understood clearly what women want!

Now I'm ready to share my thoughts on their products included price details!

HD Lipsticks (Php299.00)
and Creamy Matte Lipsticks (Php349.00)

There are a total of 14 HD Lipsticks which is formulated with Vitamin E and Shea Butter that can help keep lips moisturized and soft with maximum color.

As for Creamy Matte Lipsticks, they offer 10 bold shades with semi matte formulation, this also contain Vitamin E and Shea Butter so it glides onto my dry lips effortless.
a photo of Pink sugar HD and creamy matte lipsticks

I can't keep track on the names during the event but these are my favorite shades!
That's how pigmented the lipsticks are because it was just 1 swipe 
and I get real colors similar to that on tube!
Swatches on Pink Sugar Creamy Matte Lipsticks and HD Lipsticks

Sweet Cheeks HD Cheek Color

Pink Sugar Sweet Cheeks

This comes with mirrored compact and they offer not only blush but also bronzer and highlighter.  Infused with Aloe Vera and Vitamins A, C and E to nourish skin giving your skin "glow" after every use.  

At a glance and with a bit of swatching, I can see a couple of dupes from high-end brands like that of Nars Orgasm, The Balm Mary Lou-manizer and some MAC blushes.
Pink Sugar Sweet Cheeks

I was actually leaning towards subtle shades when it comes to blush as opposed to those highly pigmented ones because they won't work on my fair skin.  My top picks!
(Top to bottom: Wanderlust, Miss Independent, Tokyo Rush and Paris Lights)

Swatch on some PInk Sugar Sweet Cheeks

Overview on the display during the event.  YES they have so many product offerings I was overwhelmed! 

Pink Sugar It's Awesome BB Creams
There are a total of 4 shades to choose from, Light, Light Warm, Light Medium and Beige.
These BB Creams are formulated with Green Tea extracts, Aloe Vera and a variety of other antioxidants.  It comes with SPF25 which is perfect for daily use.

After trying out all 4 shades, I am leaning towards Light Warm because it has warmer undertone which is perfect for my skin!  The coverage is medium and it glides onto my dry skin easily without sitting in lines and dry spots.

Pink Sugar Our Lil' Secret Concealer
 Because this concealer is liquid in texture and is formulated with Cucumber Fruit and Chamomile extracts, I already marked this as my "undereye concealer" thus I picked the shade with "orange base" to counteract darkness around my undereye area.

There are a total of 4 shades to choose from: Light, Light Medium, Medium and Medium Deep.  I went for Light Medium because it has the best "peach tint" that would work for my skin tone.  If you have darker skin that I do, pick Medium, it is the best undereye darkness corrector!

Pink Sugar Honey, I'm Good Eye Liner Duo
Finally, someone thought of creating a liquid and pencil liner in ONE!  I am always a liquid liner user for my upper lashline and switch to pencils for my lower lashline!  Best of all, the pencil portion is retractable thus no sharpening is needed.

4 shades to choose from: Black/Black, Brown/Brown, Black/White and Black/Blue

Pink Sugar Dual Finish Face Powders
 I can never understand pressed powders because I seldom use it due to my skin condition.  So I'm glad the brand came out with Dual Finish Face Powders which means, it is a two way powder foundation that can be used wet or dry with heavier coverage than that of a pressed powder.  

The texture is indeed soft and velvet-smooth with light medium to medium coverage (if applied dry).  There are a total of 5 shades to choose from: (Lightest to Darkest) Shell, Cool Beige, Natural Ochre, Natural Beige and Medium Beige.

If you are interested to know, I am a Natural Beige.

Pink Sugar Eye Candy Eye Shadow Palettes
Php699.00 each
Left facing you: Inspired by the romantic colors of spring.
Right facing you: Inspired by the exciting city lights

The left palette has more "cool" colors while the right one is more "warm". 

Pink Sugar Eye Candy Eye Shadow Palettes

Pink Sugar Sugar Tints
Like I said earlier, these are the star of the day because they are known for their lightweight texture with stunning shades to choose from.  I haven't tried these on my cheeks but tested some on the lips (Purple Pleasure) and I love the feel.

Pink sugar sugar tints

I don't know what I did but I actually won their contest that day!  *laughs*
Thanks Pink Sugar and Digify!

With Blogger Friendship
Jackie, Martha and Angela

Pink Sugar Cosmetics are available at The SM Store in SM Aura Premier, SM Makati, SM City Marilao, SM City Manila, SM City Fairview, SM Mall of Asia, SM City Clark and SM Lanang Premier Davao; Watsons at Ayala Center Cebu and www.beautymnl.com.

Feel free to check my blog every now and then for Pink Sugar Product Reviews and FOTDs.  For information, follow Pink Sugar on Instagram and Twitter (@PinkSugarPH) and visit their website http://pinksugar.com.ph.

Which particular Pink Sugar product line caught your attention?

Keep smilin'
Stay happy!


  1. Waahh I am drooling for the pink sugar tints! Hope I could try it too. Achie I want to hear an in-depth review of this products from you :D

  2. btw I'd really love to hear your thoughts on the concealer :)

    1. will review on that! I'm actually using it for the past week!

  3. Grabe! They went all out talaga with the makeup! And I can't believe the owners are men!
    Really interested in their lipstick, will wait for more reviews about the concealers as they look promising. :)

    1. Yes, I agree, I was surprised that the owners are men talaga :D


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