Saturday, March 11, 2017

Bold is Beautiful Project - Benefit Gives Back




"We are doing this not for marketing but just to give back..."
The words was stuck in my brain for the whole week after attending the Benefit Bold is Beautiful Project event.  Finally, a company who transforms brows (my brows to be exact) is not only making every woman feel beautiful on the outside, they are empowering women and girls on the inside through their global philanthropy program called: "Bold Is Beautiful Project".


Annie Ford Danielson, daughter and niece to the company's co-founders, Jean and Jane Ford, who is also the brand's Global Beauty Authority was here last Tuesday to explain the said project.

"Why Brows?"
"Benefit Cosmetics has been transforming brows since Jean and Jane opened their very first boutique in 1976.  Since then, millions of our customers have visited over 2,100 BrowBar Beauty Lounges worldwide and received a positive, uplifting feeling.  Through the Bold is Beautiful Project, we want every woman and girl around the world to feel the same way too."  explained Annie.





Since the program was launched 2015 year 2015, they have already raised $6.3 million USD.  This year, adding up more countries to the list, including ours!  17 countries will be joining this project namely USA, UK, France, Australia, Spain, Singapore, Canada, Ireland, UAE, New Zealand, Mexico, Brazil, Turkey, Portugal, Italy, Korea and Philippines.

Benefit Philippines partnered with Mano Amiga, a private, non-profit organization that provides affordable, innovative and quality international education to children from low-income families.  Hearing about the history of how Mano Amiga came about 7 years ago brought me to tears.  I actually MISSED my Brow Waxing service just to listen to the Ms. Lynn's story.  A sob yet happy story that proves EVERY SINGLE PERSON CAN HELP irregardless of how deep our pockets are.


How to give back?  So easy.... all you have to do is to have beautiful brows!

Each brow wax service starting May 2017, which costs Php700.00, can provide one of the following:
2-hour leadership training session for girls.
3 months' worth of school supplies or
4-month livelihood and empowerment program for a student's mom.

Availing 2 brow wax services can provide school books and project materials for ONE month or 2 weeks' worth of schooling for one girl.

That is indeed a HUGE difference we can make just to stay beautiful!



Congratulations Benefit Global Team and Benefit Philippines Team.
I am so proud to be called a Benebabe myself because I love supporting brands/companies who support each other!


Of course, me and my amigas won't stop sharing to our friends about this!  So girls, PLEASE, have your brows done at least once this coming MAY!




WILL YOU?


Benefit BrowBars are available in Greenbelt 5, TriNoma, Mall of Asia, SM Megamall, Alabang Town Center, SM Seaside City Cebu, BGC Central Square, Rustan's Makati and Rustan's Shangri-la.  The Bold and Beautiful Project will run from May 1-31, 2017.

Keep smilin'
Stay happy!
 

1 comment :

  1. This is a great campaign! Good job Benefit!

    ReplyDelete

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