Be Bold and Beautiful, Yes You Can!

I always get asked about my brows, I get compliments about my brows more than anything else!  I don't mind, I love them, because I take care of them by having them waxed at Benefit's Brow Bar at least once every 2 months or so.

How much is it?  Php700.00, yes pricey to some but if you know that brands such as Benefit is giving back, you wouldn't mind spending that Php700.00 because, the Benefit Bold is Beautiful Project is Back!

This May, 100% of the proceeds of their brow waxing services will go to their local charity partner Mano Amiga, a private, non-profit organization that provides affordable, innovative quality international education to children from low income families.  

This year is their 2nd year and last year, Benefit was able to wax over 2,000 apirs of brows and they were able to donate close to 1.5 Million Pesos!  Imagine that?  We get beautiful yet we get to support other people....

And I love Benefit's Mantra....

Bold is Beautiful Project - Benefit Gives Back

"We are doing this not for marketing but just to give back..."

The words was stuck in my brain for the whole week after attending the Benefit Bold is Beautiful Project event.  Finally, a company who transforms brows (my brows to be exact) is not only making every woman feel beautiful on the outside, they are empowering women and girls on the inside through their global philanthropy program called: "Bold Is Beautiful Project".

Annie Ford Danielson, daughter and niece to the company's co-founders, Jean and Jane Ford, who is also the brand's Global Beauty Authority was here last Tuesday to explain the said project.

"Why Brows?"
"Benefit Cosmetics has been transforming brows since Jean and Jane opened their very first boutique in 1976.  Since then, millions of our customers have visited over 2,100 BrowBar Beauty Lounges worldwide and received a positive, uplifting feeling.  Through the Bold is Beautiful Project, we want every woman and girl around the world to feel the same way too."  explained Annie.