Saturday, September 2, 2017

Something New: Pure Beauty Urban Shield Line

Gone were the days you look for skincare product just to address oiliness, dryness or maybe aging skin.  These days, with unpredictable environment, we need more than just skincare, we need a SHIELD.  

Watsons Philippines recently announced the launch of the new product line under the brand Pure Beauty called Pure Beauty Innovative Urban Shield Line.

"This line is a very special anti-pollution range of products that is the first of its kind in the country.  Inspired by nature and infused with the gloriously antioxidant powers of pomegranate, it is a line perfected by science to become your skin's most potent shield against skin-damaging elements."

If you are unsure about the birth of Pure Beauty Urban Shield, this is actually a brainchild of renowned Korean Dermatologist, Dr. Seong J. Kim.  Dr. Kim explains that this line of products has three-level protection.

  1. One layer having fermented pomegranate fruit extracts and other plant extracts with high antioxidant content.
  2. Another layer having patented IBRs with anti-pollution and natural skin defense properties.
  3. Final layer having ultra-shielding agents, Galactomyces Fermented Filtrate and Phyto-Placenta.

I am very thankful to Watsons Philippines for bringing in the COMPLETE range!

Makeup Remover Cleansing Wipes

Clarifying Foaming Cleanser

Clarifying Toner

Reviving Serum

Reviving Eye Gel

Protective Day Lotion

Renewal Night Cream

Recharging Mask

I am looking forward to try this range and feel free to do so and share to us your experience!

Pure Beauty is available at Watsons and SM Beauty Stores nationwide.  For more updates, follow SM Beauty on Facebook and Instagram.

Are you intrigued to try anti-pollution line of skincare products?

Do you think you need them considering our situation?

Keep smilin'
Stay happy!


  1. I'm a sucker for eye cream for sure I have to get hands of their eye gel ;)

  2. Let me know how it works on you if you were able to try

  3. VERYYY interested in the skincare :) Review on the eye gel/cream?


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