I always look forward to BeautyCon every year—and I’ve made it a tradition to attend since it first started. It’s one of those events where I get to appreciate what’s new in beauty while also rediscovering and relearning the brands I’ve worked with since my blogging days. And of course, it’s always nice reconnecting with fellow beauty enthusiasts who share the same love for all things beauty.
This year, BEAUTYCON 2026: World of Beauty is back for its third year—bigger and better than ever, brought to you by Watsons, SM Beauty, and LOOK At Me.
Taking over 9,000+ square meters at SMX Manila, the biggest beauty event of the year gathers 185+ brands with interactive booths, exclusive gifts with purchase, huge discounts, irresistible bundles, and deals available exclusively for Watsons Club, SMAC, and LOOK List members.
Shopping also gets easier with the Watsons app Click & Collect feature—simply scan products at participating booths, check out through the app, and pick up your purchases at the collection point. Plus, with 60 cashiers around the venue, checkout will be faster and more convenient wherever you shop.
Inspired by the community it has built since its debut, BEAUTYCON 2026 celebrates beauty with no limits—reminding us that beauty can be defined in a thousand different ways depending on your unique preferences and features.
There will also be workshops, talks, and panel discussions featuring some of the country’s most important names in beauty and wellness, along with makeup demos, forums with dermatologists, and appearances from celebrities and brand ambassadors sharing their beauty tips.
You can even enjoy FREE skin and scalp consultations from the Philippine Dermatological Society during the event.
This year’s BEAUTYCON is extra special as it also celebrates the 185th anniversary of AS Watson, the mother company of Watsons—marking nearly two centuries of making health, beauty, and wellness accessible worldwide under the theme “Grow As One.”
📍 BEAUTYCON 2026: World of Beauty
March 19–22, 2026
SMX Convention Center Manila
10 AM – 9 PM
The event is FREE for SMAC holders, Watsons Club members, and LOOK List patrons—just present your physical or digital membership upon entry.
I will be doing a makeup demo on March 20, 1:30-2:00pm and will be there the whole afternoon to explore the world of Beautycon myself! I hope to bump into you guys?
See you there!
Follow @smbeauty @watsonph @lookatme_ph for updates and announcements.
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