Step Into A World of Beauty: BEAUTYCON 2026 Is Almost Here!

I always look forward to BeautyCon every year—and I’ve made it a tradition to attend since it first started. It’s one of those events where I get to appreciate what’s new in beauty while also rediscovering and relearning the brands I’ve worked with since my blogging days. And of course, it’s always nice reconnecting with fellow beauty enthusiasts who share the same love for all things beauty.  

This year, BEAUTYCON 2026: World of Beauty is back for its third year—bigger and better than ever, brought to you by Watsons, SM Beauty, and LOOK At Me.  

Taking over 9,000+ square meters at SMX Manila, the biggest beauty event of the year gathers 185+ brands with interactive booths, exclusive gifts with purchase, huge discounts, irresistible bundles, and deals available exclusively for Watsons Club, SMAC, and LOOK List members.  

Shopping also gets easier with the Watsons app Click & Collect feature—simply scan products at participating booths, check out through the app, and pick up your purchases at the collection point. Plus, with 60 cashiers around the venue, checkout will be faster and more convenient wherever you shop.  

Inspired by the community it has built since its debut, BEAUTYCON 2026 celebrates beauty with no limits—reminding us that beauty can be defined in a thousand different ways depending on your unique preferences and features.  

There will also be workshops, talks, and panel discussions featuring some of the country’s most important names in beauty and wellness, along with makeup demos, forums with dermatologists, and appearances from celebrities and brand ambassadors sharing their beauty tips.  

You can even enjoy FREE skin and scalp consultations from the Philippine Dermatological Society during the event.  

This year’s BEAUTYCON is extra special as it also celebrates the 185th anniversary of AS Watson, the mother company of Watsons—marking nearly two centuries of making health, beauty, and wellness accessible worldwide under the theme “Grow As One.”  

📍 BEAUTYCON 2026: World of Beauty 
March 19–22, 2026 
SMX Convention Center Manila 
10 AM – 9 PM  

The event is FREE for SMAC holders, Watsons Club members, and LOOK List patrons—just present your physical or digital membership upon entry.  

I will be doing a makeup demo on March 20, 1:30-2:00pm and will be there the whole afternoon to explore the world of Beautycon myself!  I hope to bump into you guys? 

See you there!  

Follow @smbeauty @watsonph @lookatme_ph for updates and announcements.

Keep smilin'

Stay happy!

 

 

BEAUTYCON 2024: Journey Into Beauty

 

The biggest beauty event of the year is finally here!!!

On March 20-23, 2024, BEAUTYCON 2024: Journey Into Beauty is the BIGGEST beauty event of the year!  The event promises to be the most important dates for all beauty lovers across all ages with BeautyCon 2024: Journey Into Beauty–the biggest beauty event of the year brought to us by Watsons, SM Beauty, and LOOK At Me!

The four-day event will be held at the SMX Convention Center Halls 1 and 2 with over 100 participating beauty and personal care brands. This event is FREE for all Watsons Club, SMAC, and Look At Me members. Attendees can expect to do a lot of shopping as all participating brands will be offering special discounts, offers, and freebies exclusive to the four days!

Discover new favorites or shop for your tried-and-tested products across all major beauty categories like cosmetics, fragrances, skincare, haircare, body care, and ore! Filipino beauty brands will definitely be present like: Issy Cosmetics, GRWM Cosmetics, Colourette Cosmetics, Absidy Beauty, BLK Cosmetics, Happy Skin Cosmetics, and Vice Cosmetics.

Explore trending Asian cult favorites like Hada Labo, Laneige, Beauty of Joseon, Dr. Jart+, Tsubaki, Round Lab, and Rom&nd and more.

Attendees will also be in for a treat with luxury and prestige brands showcasing their ranges including Calvin Klein, Carolina Herrera, Viktor & Rolf, and Armani. Luxury beauty fans will also love shopping for international faves like Shiseido, Laura Mercier, Huda Beauty, Kiehl’s, and Lancôme.

Expect brands like Neutrogena, Celeteque, Dove, Biorderma, Nivea, Ponds, and Olay to showcase their latest technologies and innovations. Stop by SkinSmart for new faves like Kora Organics, First Aid Beauty, Supergoop, and more!

Beauty tools are also present such as Kiss NY, Real Techniques, JML, W Elite, Euroo, and Wet Brush among many others. You will also enjoy having Watsons own brands all together like Naturals by Watsons, Watsons Baby, Dermaction Plus by Watsons, and Collagen by Watsons.

For hair care and styling, you have to stop by Kerastase, Manic Panic, and Liese. Men’s body care and grooming staples will also be around: Gilette, Old Spice, and Rexona Men, to name a few. Aside from the exciting partner brands, A-list celebrities and top-tier KOLs and beauty icons are also making surprise appearances at the four-day event! Watch out Watsons, SM Beauty, and LOOK At Me social media pages to stay updated.

For more information and updates, follow Watsons (@watsonsph), SM Beauty ( @smbeautyph)  and Look At Me ( @lookatme_ph) on Instagram.

AMW on Femalenetwork's First BeautyCon

How does it feel to be part of the country's biggest beauty network?  I'm sure beauty enthusiasts knew Femalenetwork.com or you've probably been to the site to search for answers to all your beauty dilemmas!  I was one of the many visitors of FN and I was ecstatic when they invited me to be one of the key speakers for their first ever BeautyCon held at Robinsons Magnolia last November 15th!

Yes, that's me at the Robinson's Magnolia Atrium and that's a big photo of me at the background! 

I've been speaking in front of people more than half of my life --- from being a Professor in a University to being a trainer for various makeup brands.  But honestly speaking, THIS is one of the rare moments I had butterflies in my stomach!  I even "Snapped" before I went up on stage and you can actually hear or feel the excitement and fright all rolled in one!