I am one of the very few who gets allergic to the term "whitening". Whenever I see skincare products with "whitening" on it, I tend to push it away.
All thanks to years of Blogging, I get to learn the difference of whitening and lightening. And how I should really understand something before judging. #judgmentalAKO
So what is the difference of Whitening and Lightening?
Whitening is the process of changing the skin tone through harsh chemicals, which in return, can irritate or damage skin. And that is the main reason why I am so scared to try whitening products because I have very sensitive skin.
Lightening, on the other hand, is a more gentle process in bringing back the skin's original state prior to sun damage or discoloration.
Kojie San products falls on to the "Lightening" category, no wonder I have used up 2 of their soaps and felt it didn't do any damaging effects on my skin. Instead, it made my skin tone more even and brighter.