Last month, I got an invite from L'Oreal Professional for an event called "Evening of Indulgence with Pureology". I got myself a Pureology hair serum to protect my color-treated hair. As I had a quick chat with the L'Oreal professional people and Mr. Alex Carbonell of Studio Fix by Alex Carbonell, I got intrigued with the new hair coloring system they are very excited about. Two words that lingered in my mind --- NO AMMONIA!
I've been coloring my hair for quite some time since I graduated from school. I chose mostly "at-home hair coloring treatment" and no matter how mild the hair coloring is, I hate the scent of chemical and I hate waiting for at least 3 days for the scent to be completely gone! That's why I am very excited with INOA, as the people from L'Oreal Professional would say --- The Hair Color of the Future!
The name INOA derived from INNOVATION, NO AMMONIA. INOA is the new professional permanent hair color to darken, lighten, or cover white hair. Again, No Odor, No Ammonia!
The event was hosted by the lovely Ms. Bianca Valero who wore a lovely dress that hugs her lovely figure! Trust me, very sexy! A great host with a sense of humor! She proudly showed off her new hair color, courtesy of INOA.
Ms. Charisse Hernandez, the General Manager of Professional Products Division, welcomed the guests with an obvious excitement on her face! Inviting all women to enjoy a new color experience that gives optimal comfort for the hair, respects the hair's natural essential amino acid and lipid balance with infinite color power. We were told that since the beginning of hair coloration, technology has never come this far. Is it just me but everybody's hair color seems to look really good?
The wonderful and super friendly Mr. Robbie Lizares, Sr. Product Manager for L'Oreal Professional, explains to us the the secret to INOA, and it's no secret anymore as they exposed to us that the secret is in its revolutionary oil-based formula. This is a new permanent hair color that does not have ammonia which salon clients, owners and stylist will love! Stinging eyes, noses and even scalp are definitely a thing in the past! Because there's no ammonia, coloring is very safe for the hair thus leaving your hair soft and smooth like you never colored your hair!
Mixing of INOA products shown to us right on spot!
For ease of measurement, part of the system comes with a measuring tube in which the whole mixing process will take only 5 minutes, or even less (minus the dancing *lol*)
I was able to get closer to the INOA hair coloring, took one sniff, two, three...I sniffed like a dog..NOTHING! Definitely no scent at all!!! I am SOLD! My next color treatment will definitely be INOA!!!
The INOA with ODS (Oil Delivery System)
Models showing off their gorgeous hair color which ranges from shades Red, Brown, Gold and Violet! I'd love to give Copper or Gold a try!
Photo together with the salon people who has done magic to their hair!
All of them came from different salons and yet all of them agree on using INOA
After all the excitement, Mr. Luc Marquet, L'Oreal Philippines President and Managing Director gave the closing remarks. This man is very down-to-earth and friendly. I love how he proudly stated: "INOA is very safe and can be used even if you're pregnant" (gist) Now pregnant women do not have any reason not to color their hair! I like!
The attendees. I felt so bad, after looking at the photos I took, I realized I don't have a shot of Frances from Topaz Horizon and Tara from Chronicles of Vanity! Sorry girls!!!! My bad! I was a bit in a hurry rushing to the next event (in which I will report soon! Hint: Showeroke!)
Lovely...lovely event! I just had my hair colored about a month ago! So I have to wait a couple more months to be able to give this system a try!
Thanks the the people from L'Oreal professional for inviting me and put me in-the-know for such hi-tech hair coloring system! It's comforting to learn that prettifying oneself doesn't have to be bad for your health! We can always choose to go on the safer side! And thanks to companies who continuously research to make us beautiful at the same time comfortable!
Have a wonderful Friday!