Tuesday, July 13, 2010

Something New: Freeway's National Artists Collector's Series --- Jose Garcia Villa

When Freeway launched their National Artists Collector's Series last year, I told myself I will be attending all the launches because such idea is intriguing and I am Pro "Proud to be Filipino" companies!  Sad to say, I spoke to soon!  The next National Artist Collection from Jose Villa was missed by yours truly.  But hey, that does not mean I won't be reporting the collection to you! 

Last June, Freeway paid special homage to a great National Artist for Literature, the multi-awarded Jose Garcia Villa. 

 **photo from Freeway

Villa was considered as a powerful literary influence in the Philippines throughout much of the 20th century, although he had lived most of his life in the United States; thus earning the name "Pope of the Greenwhich Villages".  As Luis Francia explained from Asiaweek magazine.. "In a world of English language poetry dominated by the British and Americans, Villa stood out for the ascetic brilliance of his poetry and for his national origin."  Villa was a Filipino poet, literary critic, short story writer, and painter, and was hailed Philippine National Artist in 1973.

Freeway is proud to feature some of his well known work as interpreted in the collection which includes graphic tees, leggings, outerwear, woven tops, woven dresses, tote bags and clutches.  

**you can click photos to enlarge

All items will have their own gift packaging, a swing tag of Villa's bio and a Jose Garcia Villa authenticity stamp printed on the merchandise.  

To view the entire collection, visit www.freeway.net.ph.  Plus get fresher updates at their Facebook Fan Page (search for "freeway Online")  and Twitter.

To check back my report on my 2 previous National Artists Collection, smile and click ---

Keep smilin'
Stay happy!


  1. Hi Nikki!
    Wow i love the leggings! Freeway has a very nationalistic and unique collection. This is a very good campaign. It sets them apart from the rest.

    Ghetto S

  2. Those T-shirts and summer dresses are soooo pretty!

  3. Shanna girl, the leggins caught my attention too! :)

    Anastacia, yes, they are really pretty! I've seen them inside the store, way prettier in person!


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