Monday, August 30, 2010

AMW Reviews: Maybelline Eye Studio Lasting Drama Gel Liner

After my series of gel liner reviews, I've given it a rest as you know how long it takes to finish up one!  Out of all the gel liners I've reviewed, I have to admit, I haven't finish even ONE of it.  I've thrown away my Stila Smudgepots in Black though because I have 1/4 left and it has finally dried up after 2 years! 

I know the Maybelline Eye Studio Lasting Drama Gel Liner have been creating a buzz over the gel liner world!  I finally had the chance to test, making sure it's worthy to be part of my makeup traincase!  Read on for my in dept review...

Shade 02: Brown

Maybelline Eyestudio Lasting Drama Gel Liner says ---
Only our oil-free formula can hold highly concentrated pigments in a clear gel base
  • So color is more intense and lines resist wear for 24 hours
  • Smudge-proof and water-proof
  • The most intense line for lasting drama
  • Removes easily with soap and water or Eye makeup remover
Net weight: 2.8g of product

AMW says --- 
  • I actually like the very cute packaging.  Quite unique as compared to other gel liners
  • Glides on smoothly, no need to tug my lids
  • Quite pigmented, no need to go through the same area again and again
  • No eye irritations
  • Easy to remove with a makeup remover as compared to other gel liner brands
  • Free brush is actually good quality!  The brush stays the same even after usage and washes

  • The length of the handle of the free brush is actually just right as compared to other brands who gives free 2-3 inches handle eyeliner brush which makes it difficult to apply
  • If you are into natural eyeliner: this 02 Brown shade works really well for daily use minus the exaggerated eyeliner look
  • Waterproof
  • Can be used on the lower lash line without getting eye irritations
  • Do last for the whole day if you're not the type who rubs the eye too much!  I applied this on the upper lash line and I had an almost 24 hours makeup shoot and it stayed until I got home!
  • It smudges!  If you constantly rub your eyes, this will definitely smudge!
  • Personal preference: I like my gel liner like black and brown to have matte finish, this has a tiny hint of shimmer
Out of all the gel liners I've used, I would say the quality of the Maybelline Gel Liner is almost the same as the ELF Studio Creme Eyeliner I've used.  They are both very creamy and easy to glide on lids!  Though a lot of people find that this is tad too tiny, I think it's the best size for a gel liner as a little goes a long way and there's no point keeping gel liner for a long time as it gets dried up easily!  The price is inexpensive and wroth the purchase especially for first time gel liner users!

from Maybelline
  • Defined Look - define in small strokes, glide liner across lash line from inner to outer corner
  • Dramatic Look - define in small strokes, glide liner across lash line from inner to outer corner
  • Enhance - to extend and thicken line from outer corner up towards brow; wing out for extra drama

from AMW
  • You can apply using your favorite angled liner brush 
  • Can be used to apply think/thick liner.  Can also be used as an eyeshadow base for smokey eye looks
  • Twist the cap tight after every use to prevent product from drying up easily
  • Try not to rub your eyes if you're a gel liner user to prevent from smudging
  • You can apply an eyeliner sealant (ex. Makeup Forever Eye Seal) to prevent liner from smudging
  • Maybelline have sales or discounts regularly, you can purchase this 10-20% off so watch out for sales
  • If the gel liner smudged in the middle of the day, a quick run through with a cotton bud will lessen the smudges.  
  • You can also use an eye brush to go through a setting powder on top of the gel liner to prevent it from smearing or smudging.
Will I repurchase?
I'd love to give black version a try

Where to purchase and how much?

At Maybelline counter for Php449.00 (approx $10.20).

Bottom of the packaging
Made in Korea

A closer look on the free brush, some people fine it quite difficult to apply gel liner using this brush but I found a great way to use this.  Apply using only the tip of the brush for that thin liner look

Here's how the free brush after several usage and wash.  Not bad quality!

Applied on hand with 2 strokes.  Thin line to thick line can be achieved.  Checkout the shimmer it has.  The 02 brown shade has this medium, bronze-y brown look.

Waited for 5 minutes, used a cotton bud to go through the line and you can see it smudged!  In fairness to the Gel Liner, I went through the cotton bud quite hard.  We don't usually do that on our eye area.

Wet the gel liner, no smudges

Harshly rubbed the gel liner with water and fingers, it took a couple of harsh rubbing before the gel liner "almost" disappeared.  This proves how easy the gel liner can be removed with makeup remover/soap and water. What I like about this experiment is that the liner gets disappeared instead of smudges like crazy which will create a panda look!  

Applied on both upper and lower lashline

Any gel liners out there worth giving a try next?
I hope you find this review helpful!

Keep smilin'
Stay happy!

Happy Monday!


  1. that is a really nice colour. i don't recall seeing this product here but i will keep a lookout for it. you know i am always looking for good eyeliners. i am obssessed!

  2. i have the one in dark blue :) in fact i really love this brush!!! i am still using it now for my stila smudgepot <3

  3. Oh Nikki!! What a co-incidence!! I'm reviewing this liner this week too!! :D :D :D

    This one doesn't smudge on me, but it fades on humid days!! :(

  4. It is sounds and lookslike a very nice product! I've used gel eyeliners from TFS and those dried for month of using :(

  5. thanks for the review! I've been curious about this liner but I need something that doesn't smudge. I'll stick to my liquid liners then.

  6. Jojoba, I remember! You told me you are into gel liners nowadays! :) I'm not sure if this is available in Australia though

    Xin, I haven't seen this down here in other shades except black and brown!

    Jenn, hahahah great minds think alike my dear! We have reviewed the same product for the same week for a couple of times! *high five*

    Anastacia, I know! The TFS one has the same packaging and the testers dried out already!

    Kuri, there are a lot of gel liners out there that does not smudge :)

  7. I am actually loving this gel liner though I agree that it smudges. But I have to wait for hours before it finally smudges given that I have oily lids. Thanks for the review and glad you find this product nice. :)

  8. Thanks for the review nikki! I've been hesitant to get this product eventhoughh I've been tempted to because of the price, but now, i might have to get it na :) thanks :)

  9. Thanks for the review nikki! I've been hesitant to get this product eventhoughh I've been tempted to because of the price, but now, i might have to get it na :) thanks :)

  10. Thanks for the review. I've just bought this gel liner but I haven't got round to using it yet. I think I will do now, it sounds awesome. Too bad it smudges though.

  11. awww it's too bad you have to throw out your stila. youtuber: pinkiecharm says she doesn't throw out hers she claims she's had her smudge pots 'for years' LOL. i've had my maybelline for about a year now here's my review of it on my vlog:

    i've had my bobbi brown long wear gel liner for more than a year, it's still as creamy while the maybelline is getting stickier to appply. oh well

  12. Pammy, true Pammy and maybe lessen the application on the waterline na lang no? Esp if your eyes are oily :)

    Mimi, no problem, my pleasure :)

    Gio, Yay, can't wait to read your reviews, maybe it works better where you are

    Marge, hahahah I acctually can still work with my old Stila but I don't want to use a dried up Stila Smudgepots in front of a client :)

  13. re the stila smudge pots, i kinda believe pinkiecharm on the fact that these cosmetics company insist on throwing away their eye products by the 3rd month hehehe to get new ones.

    what i did was just stop using the maybelline (and the bobbi brown) on m waterline.

    but at least for clients this maybelline is pretty steady and at least it doesn't cost too much to buy over and over after 3months.

  14. I've never tried gel liners and I was thinking about getting this one.

  15. Thanks for this! There are so many gel liners out now. It's hard to go through them all!

  16. Marge, oh I know what you mean :) There are a lot of products you can prolong their shelf life :) But oh well, as lon gas you make sure you keep things hygienic :)

    Lisa, give it a try, I'm addicted to gel liners!

    Fab Beauty, I know!!! There are a lot of good and inexpensive ones coming out

  17. its a shame it smudges.. but at least it's affordable :)

  18. i love the look of a gel liner but hate having to clean it off the brush

  19. Nicnic, agree! It smudges if you rub really hard, but on regular days, I am ok with this

    Mona, so true! Brush cleansing is a pain!!! LOL

  20. as i read the comments i look back, yuh this thing does travel south, like i have black eye shadow a little below the outer corners of my eyes, but that's on really hot and humid days.

    my opinion on brush cleaning: kakatamad, but it still beats pencil liners where the tips collect skin cells, our crud, eye lashes which you have to wipe off and loose some product on the tissue used. at least with brushes you only have yourself/myself to blame (LOL) if you/i don't clean. ☺ hehehe
    winner ang brush ng maybelline na ito, it's this and the cs bent liner brush i alternate when i iz lazy to clean

  21. sis try mo lagyan ng matte eyeshadow sa ibabaw ng eyeliner ganun ginagawa ko para mawala/malessen yung shine nung eyeliner :D

  22. Marge, TRUE! this free brush is a winner! I've never seen free brush to be made such good quality :) Thanks for your comment dear

    Aika, yup! I do that at times :) But siyempre much better if we don't need the extra step no? Thanks dear!

    Ria, I'd love to try the black version of this :)

  23. I love this gel liner! super affordable and almost no difference from high end brands. :)

  24. I have this in black & brown. Absolutely love it! I'm surprised you said it smudges easily. I thought it actually lasted quite well. Something I find odd is that I need to use oil based makeup remover to remove it from my eye or arm (swatch) but it's very easy to wash the brush! This eyeliner is just amazing.. I just wish they came out with more colours =/


I'd love to hear from you! Feel free to comment your questions, suggestions and just anything you may want to say! Keep smiling and stay happy!