Thursday, November 11, 2010

AMW Reviews: Etude House Proof 10 Eye Primer

I haven't been searching and reviewing eye primers lately because I own 2 of the top eyeshadow primer brands and I'm confident with them inside my makeup train case.  The Urban Decay Primer Potion (UDPP) and the Too Faced Shadow Insurance (TFSI)

Lately, I have been reading positive reviews online regarding the Etude House Proof 10 Eye Primer and it was perfect when I visited Korea as every Korean Cosmetics brand are cheaper there so I've decided to purchase 2 of these!

After a month of usage, here I am with my experience...

a photo of

Etude House Proof 10 Eye Primer says ---
Proof 10 Eye Primer supplies coverage to eyelids and around the eyes to enhance eye shadow color and integrity for a long lasting Perfect 10 look.

Made in Korea

AMW says ---
  • Very creamy and easy to apply, no need to tug the lids
  • Blends easily and does not create dry patches
  • Inexpensive
  • Cute packaging, transparent which makes it easier for me to see if I have enough product left.
  • Eye shadow turns more vibrant
  • Lesser fallout
  • Prevents creasing of eyeshadow at least half day to more than 8 hours (this depends on how oily your lids are, also depends on your eyeshadow quality).
  • No skin irritations or eye allergies occur after a month long usage.
  • A little goes a long way so this will last at least 6 months.
  • I find the shape of the bottle makes it difficult for the one to reach out the rest of the product!
  • Applicator is good for personal use only, the applicator is not for sharing!
  • Locally, difficult to purchase because it's not as visible as Skin Food, The Face Shop, etc...
  • Internationally, not widely available unless you are an online shopper!
A good eyeshadow primer for our country!  It does not dry out the lids and create ugly patches on already dry lids and it does not oil up too much on oily lid individuals!  For it's performance, I consider this a good buy as the price is definitely For The Win! (FTW!)

Here's my rating:

If you have oily lids:
2. Etude House Proof 10 Eye Primer

If you have dry lids:
1. Etude House Proof 10 Eye Primer (as the consistency of this primer is smoother and creamier which makes it easier to blend)

Bear in mind that super oily lids individuals may have some creasing before the day ends. For regular lids from normal to dry, you seriously do not need to spend too much on eye primers!  Finally, something inexpensive that works!

from Etude House
  • Use fingers to gently apply primer to upper and lower eyelids prior to eye shadow application
  • Applicable to eye lines prior to eyeliner application
  • Avoid storing in high and low temperature and areas exposed to direct sunlight.
  • Cease use if problems arise.

from AMW
  • Make sure fingers are clean when blending.
  • Best applied after eye cream 
  • Fingers should be of gentle pressure, do not tug your eyelids 
  • Do not apply too much, apply at least 1 or 2 swabs each eye
  • For very oily lids, if you find that this product still creases or oil up on you, try to apply first layer, let dry, then apply a second layer and see if the creasing or oiliness has lessened!  
  • Remove eye makeup and primer with a makeup remover at the end of the day.
  • Mark your eye primer with date once open so you can keep track on the expiration date.
  • If product oils up or has a weird smell, throw this product immediately.
Will I repurchase?
Yes.  I am glad I bought 2 in Korea!

To whom do I recommend this to?

Anyone who's into eye shadow application who wants the vibrancy of any eye shadows plus less fall out.  People with oily, normal or dry lids are all welcome to use this! 

Where to purchase and how much?
I purchased mine in Korea but you can purchase this at Etude House approx. Php300.00 something (approx $7.15)

Here's to show how I apply my Etude House Proof 10 Eye Primer
It dries up invisibly and matte finish!

Etude House Proof 10 Eye Primer review

The NYX Dolly Pink single eyeshadow is quite difficult to show up without primer, here's a proof on how vibrant any eye shadow color can get with that the Proof 10 Eye Primer gives!

photo using Etude House Proof 10 Eye Primer

I heard this product is always out of stock, so if you have the chance to purchase one, give it a try!  It's not too expensive as compared to other eye primers and again, this works!

Have you tried this primer?
What primer are you using at the moment?

Keep smilin'
Stay happy!


  1. I'll surely get this when I get to visit Etude House soon.. :)

  2. I have this and yeah,I love this!! It works awesome and the best is the price is so much cheaper than UDPP!!

  3. omg!!..Thank for the review nikki.. I have oily eyelid so it's very hard to stop my eyeshadow from creasing..Sigh.. I would love to try this one but sadly its not available in place where I stay.. TFS which one is it?..Maybe I will purchase it soon..Any recommendation?..

  4. i'm still scared to try this because of shen's review. it made her e/s crease and you know how oily my lids are. :P

  5. I want to have one, but still out of stock when I go to Megamall branch!!!! :(

    thanks for the review!

  6. i want to try this as soon as my UDPP runs out...and Etude is not so expensive pa! thanks for the review...

  7. Next on my list for eye primer! ^^ Thanks~

  8. Thanks for the review. I think I should buy this primer to try before venturing out to the more pricey ones. :)

  9. my eyelids are ultra oily and the UDPP is too expensive for me so i use this one!
    etude house is actually expanding into department stores now and they also have another branch in sm the block in north edsa! yay for north people!^^

  10. nikki, which is better the elf mineral shadow or this one?? thanks

  11. we have E.House here :)

    Not sure how UDPP will fare on me, but i have been using Inuovi and so far so good!

  12. ♥ the etude house is really making a mark. their affordability and really cute packaging plus hallyu endorsers make their target market find them irresistible.

    i'll sure try this out. thanks for the heads up.

  13. Thanks for reviewing this, Nikki! I've been meaning to give this a try but I've read that the primer causes eyeshadows to muddify a little. But I'm still very keen!

  14. Oh my goodness! I have been searching for a good makeup primer!! If it's available I'll definitely buy this (: or maybe Urban Decay if it's not too expensive. Also, in that one picture of you putting on the primer, your nails look so cute!! I love the halloween patterns!

  15. I've been looking for this primer all over the place but it's always out of stock. Hayz. Mahal kasi ng primer ko now, Urban Decay, which I bought in LA. Paubos na. Waaaaah!

  16. *makeup,hauls, and anything under the sun!* Goodluck! I hope they are available by then! They're always out of stock I heard!

    slowbrogal, I know what you mean, even if this creases a bit , what the heck? It's super inexpensive and worth it!

    -AnGiEpInK-, TFSI not TFS , TFSI is Too Faced Shadow Insurance which is not available locally :( You can try ELF Mineral Primer though, I heard they are good!

  17. CRystal, you know what? The good thing about this is that I have a very oily lid friend and it works for her and never creases on her, it really depends on the lids of an individual talaga! But if you have UDPP, perfect na yonf or you!

    Elsa, I know :( :( :( Etude House have branch in SM North Edsa na, maybe meron dun? sana?

    Khymm, yes! I still have UDPP kasi I'm a hoarder hhahaha but I still purchased backup for this! I'm glad it works!

  18. Isabel, welcome!

    Pammy, yes, who knows? if this works for you, it saves you bucks!

    Bea, yay! Good for you , I hope its available there, you can give them a try! And even if it doesn't work too well, its not super pricey that would hurt your wallet!

  19. Donnarence, I don't have the ELF Mineral Primer eh :( Sorry, but I heard its way better than the Regular ELF Eye primer that I reviewed way back

    Thiamere, :)

    Xin, wow, I have yet to try the Inuovi one, but if Inuovi works for you, then go ahead with it and do not look left and right :P

  20. Marge, :) Goodluck!!!! And it's my pleasure to review this

    Connie, ahhh, so far, I don't have issues with it! :) Thanks for the heads up though, I'll revisit if its muddy!

    Anonymous, hahaha thanks for complimenting my nails! And I"m glad my review helps!

    Skysenshi, keep on searching na lang, I'm sure when Etude House orders for the Proof 10, they'll be more stocks once arrive as I'm sure they know the demand is high!

  21. Thanks for the review! It's ben a long time since I wanted to try this but I can't find one..It's always out of stock :(

  22. I own one and I'm happy with it! Thank Goodness for once I don't belong in the minority when product just doesn't go well them. This lasts a pretty long time on me! recommended definitely! =))

  23. Crystal Gale, I wish they restock and sell more! a lot are willing to purchase this!

    Aisyah De Cullen, I'm glad this works for you! LUcky you, this is less expensive as compared to other primers out there

  24. i'm wondering if you've tried NARS Smudgeproof e/s primer.. i have been using it and i love it.. more than udpp..

    i've been searching for this primer too but it has been oos every time i check etude house stores..

  25. Nessa! Haven't tried Nars Smudgeproof yet! Wow, even better than UDPP? I may take a look if we have it down here, thanks for the reco :)

  26. Ever since I read about this here, i've been trying to find some - checked out MoA, went to SM Makati only to be told that they only sell this in their stand-alone stores in Megamall and Fairview (? can't remember which one). yesterday i was in Iloilo with some friends and spied an Etude House - I rushed in and - score! Now I wish I'd bought 2! Would have liked to have browsed, but had a tight schedule and was only there for the day. This totally makes up for my (stupidly) not buying UDPP in Sephora Vancouver or Seattle last month!
    Btw, I really appreciate your blog! Thanks for all these great product reviews. - An older "newbie"

  27. I have super oily lids and I'm using my 2nd bottle of this primer and I must say, it stays on and without any alteration for 12 hours. I had it on one time for 24+ hours and it survived a sweating rock concert and another time a summer heat sweating & beach time.
    Before I was stingy to buy's just too expensive, but now that I have EH Proof 10 i don't even want to try another primer.:)

    1. I agree, this is a wonderful dupe for UDPP and the price comes off really cheaper :) Thanks for your feedback!

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