The Body Shop and The Fight Against Animal Testing

Thanks to blogging I get to know a bit of background about Beauty Brands which I'm happy to share to you.

The Body Shop actually was the very first international brand to campaign against the practice of animal testing in cosmetics (1989 to be exact!) in partnership with Cruelty Free International which paved way to a European Union-wide ban on animal testing in 2013. The campaign collected 1 million signatures and influenced the Asia Pacific Region to follow suit.

It is also unfortunate to know that Cruelty Free International estimates more than 500,000 animals are used for testing ingredients each year. The testing of just ONE ingredients for deodorant, hair dye or sunscreen could involve the death of around 1,400 animals. That is SO SAD :(

In every sad news, there is, of course, a light at the end of the tunnel. The Body Shop added the Leaping Bunny Logo or "against animal testing" wordings on ALL The Body Shop products signifying that all products are certified by Cruelty Free International.

While much has been accomplished by the brand, there is more work to be done. 80% of the countries worldwide is still legally allowing animal testing of cosmetic products and ingredients and YOU can help stop this by a very simple action.

SIGN THE PETITION ONLINE !

Visit www.foreveragainstanimaltesting.com and www.thebodyshop.com/ban-animal-testing or visit any of The Body Shop's 3,000 stores across the world! Feel free to campaign with hashtag #ForeverAgainstAnimalTesting to raise awareness in our own small ways.