Wednesday, August 26, 2015

AMW Reports: Make Up For Ever Ultra High Definition Complexion Launch

When I studied make up artistry, there wasn't much HD make up products available in the market yet!  Well, if there's one, it is not available in the local market!  Then, just a couple of months after I graduate, I heard about HD foundation and it was from the brand Make Up For Ever.  Then all the other brands are coming up with their own HD make up and I thouht I can't keep track anymore!

I'm glad I'm a beauty blogger because I get to be updated with what's new and my clients will enjoy the fruits of my labor!  Just recently, Make Up For Ever introduces not only High Definition but a ULTRA High Definition Foundation!  

And I got to try this last week!

Make Up For Ever Ultra High Definition Complexion Launch photo

As we all know, Hi-Def make up are perfect for users who are ON CAM --- whether for video or photos.  HD make up are capable of rendering a perfect complexion with almost "no coverage or makeup" result!  

I believe the founder and Creative Director of MUFE Dany Sanz work closely with Artists on television and film sets thus she created the first HD makeup year 2008.  And as times have changed, and obviously, technology are more advanced, she created better foundation, ULTRA HD which is perfect even for 4K cameras --- 4K cameras are 4 times more demanding in terms of definition so the foundation should be "at par" with the demands of high tech cameras!

Shari trying out Ultra HD foundation

Lyra Prieto, Brand Manager of MUFE,  welcomed everyone with excitement.  What sets NEW ULTRA HD different from the old one is that this gives natural perfection to a user's skin.  With high-performance formulation, it gives virtually undetectable finish and glow.

Live demo was done on a beautiful model!  I was lucky enough to be up close to see results right in front of me and on screen!

The New ULTRA HD Foundation has 3 key ingredients:
  • Pure Focus Pigments: For flawless coverage.
  • Radiance boosters: derived from Asian Berry, Evodia Fruit to enhance natural glow and stimulate blood micro flow to make foundation more even.
  • Time-released Hyaluronic Spheres: to fight the apperance of fatigue throught the day.

True enough, I've seen media and fellow bloggers try on the Ultra HD foundation and there is one thing in common on the AFTER look --- radiant glow, natural finish without any obvious lines or marks!  Skin definitely looks like skin but even better!

The New Ultra HD is priced at Php2,700.00 (approx $61.36)

With fellow Bloggers

And I found my perfect shade!  Y255!

Will share my review of the product soon!
For more information, Like Make Up For Ever on FB and Follow @MakeUpForeverPhilippines on IG.

Do you think Ultra HD foundation is what you need?

Keep smilin'
Stay happy!


  1. the model is giving me kilay envy!
    I don't wear foundation on a daily basis but if I do, then will probably wear this, I read it's lightweight and still looks natural in person.

    1. yes, she's gorgeous and looks even better in person! :D Will review it! So exciting this product!


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