Saturday, April 21, 2012

AMW Reports: FitFlop's Trend Diffuser 2012 Collection Launch

When I say a certain brand/style of shoe/sandal is comfortable, you have to believe me because I'm the "Queen of Sensitive Feet"!  When God created the world, I was showered with the sensitive feet genes (if there's such thing) *laughs* so finding the most comfortable pair is a talent I nurtured for the past years!  

FitFlop surpassed my standard!  Remember my Unsung Hero Post regarding FitFlop?  I thought those pairs we have at home were enough but...FitFlop has to come up with a new collection!  The Trend Diffuser 2012! 

I dragged my lazy bum to Makati Shangri-la Hotel and wore my Frou FitFlop in Black sporting a black dress for a formal, sit-down dinner in black-and-white themed Rizal ballroom. 

The event started as we were enjoying the wonderful salmon salad (my favorite) from the talented Chefs of Makati Shangri-La Hotel!   The beautiful host, Ms. Sandra Seifert, welcome the press and I did have a bit of goosebumps for being part of this prestigious event with magazine editors, local celebrities, bloggers and VIPs. 

Melody Nubla, Brand Manager of FitFlop Philippines did the welcoming remarks sharing to us how we get to have the first glance at the Trend Diffuser Collection, which, by the way, will only be available at FitFlop boutiques through pre-ordering starting May 10,2012!

Though the main meal was served, I was busy extending my neck trying to catch a glimpse of the new collection and taking snapshots of them for you to enjoy! :) 

 The pieces made way down a runway with various clothing accompanied by bright lights!
 Not only did the professional models strutted the runway! Extraordinary women who are FitFlop fans joined the models in "Wear the Shoes, Rule the World" mission!

A closer look on the stars of the night ---

FitFlop Gladda
Half sneaker, half cut-out corset has strung facings, vulcanized construction, soft, supple leather strapping, and a cool-girl ankle collar making it the must-have sexy sandals especially for the summer season.
FitFlop UNO
Neat, chic, scoop-cut Uno slip-on.  Ballerina-style shoe with a hidden wedge adds a bit of height, making your legs look amazingly graceful!

Okay, I never thought FitFlop could possibly make ballerina flats but they managed to!  And they look really cool!

FitFlop UNO Sneaker
Handcrafted in Italian leather complete with tailored facings.

The night ended with a toast from the people from Primer Group of Companies, the exclusive distributor of FitFlop in the Philippines.

This collection will be available at FitFlop stores in SM Mall of Asia, Megamall, North Edsa (Annex), Southmall and Cebu through pre-ordering starting May 10, 2012.

For more information on FitFlop Philippines and its Trend Diffuser line, feel free to check out FitFlop Philippines on Facebook and add them up on Twitter (FitFlopPH).

I want to thank the people from Primer Group for the warm accommodation!  *waves at Macel and Laira*

Do you own a pair of FitFlop?
If yes, how many pairs do you currently own?

Keep smilin'
Stay happy!


  1. Hi Nikki! The brand manager of fitflop's name is Melody Nubla and not Melanie :)


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