FitFlop™ Loves Anna Sui Launch

You all know FitFlop™, who doesn't?   But how does FitFlop™ looks like when joined forces with Fashion mash-up master Anna Sui?



This collaboration, FitFlop’s third with Anna Sui, is equal parts magic and logic, mixing playful and pretty with everyday practical.  The collection consists of Ballerina flats and if you ask me, I'd go for the pineapple print ones just to be playful!

The event held last October 7 at FitFlop^TM Shangrila Mall branch was star-studded, hosted by Janeena Chan and they also had a contest for some attendees.  

FitFlop Supports Breast Cancer Awareness, Every Pair Makes A Difference!

Do you still remember my recent post on my first visit at FitFlop's 9th store at BGC? (Post HERE)   Guess what?  The same "superwomen" were back, this time for something even more exciting to share!

As we all know, October is Breast Cancer Awareness month, though the month is almost over, I would still like to share this great news!  FitFlop has partnered with ICanServe Foundation to educate and empower women to be more conscious of their breast care.  

FitFlop Landed in BGC and the SuperWomen Were There!

That's US!
Yes, I can definitely claim that title!  I believe I am a Superwoman in my own eyes and probably my husband's and son's eyes!

It was a full day with Blogger Friendship Angela and Jackie.  I am so glad I get to spend the crazy day with them laughing, shopping and just being ourselves --- CRAZY! :P

Thanks Ruth from FitFlop for helping us take these photos!

The reason for the girl-bonding?  A visit at the 9th free-standing store of FitFlop!  I've been a long-time user of the brand and let me tell you one thing, my first pair is still in good shape and looks spankin' new!  It is my choice of footwear on a casual weekend!  You know, days when I know I don't have to look posh!

Thankfully, things have changed for the brand!  After the store visit, I've realized wearing extremely comfortable footwear does not always equate into "BLAH"!  This season, FitFlop roll sout stylish pieces for Spring and I am so excited to share to you my favorites!  

AMW Wears: FitFlop Rokkit in Black Diamond

I've had my FitFlop's Rokkit in Black Diamond for almost a year and I just realized I haven't blogged about this until recently since I have a limited number of shoes and sandals to wear as my tummy grows bigger each day!  

I've put FitFlop on top of the pedestal (I don't know about your pedestal but mine is quite HIGH :P ) exactly a year ago on The Unsung Hero post (HERE) and I've added a pair since then!

The FitFlop Rokkit in Black Diamond

Php4,990.00 (approx $125.00)

The Rokkit is part of the SS2011 collection, I'm not really sure if these are widely available as of the moment but I'm glad I got myself a pair and thankfully, after daily use, the black diamonds are still intact and I haven't lost a single one!  

I know people suggest pregnant women to wear flats but after constantly wearing them and with the consistent back pain, a little bit of elevation and support on my sole is still the best way to deal with backaches and bulging belly!

Now, as I stalk the FitFlop Philippines Facebook page, I'm looking forward to purchase my next pair as it has been a year!  My lonely Rokkit needed a partner....

Fitflop Whirl

Php3,790.00 (approx $94.75)

Isn't she lovely?  *sigh* She has to wait until I gave birth or I'll bring my butt out of the house and get myself one!  

Do you currently own a FitFlop pair?
How many pairs do you own and are you happy with it?

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Keep smilin'
Stay happy!
 

AMW Wears: Katie Gold Collar Necklace

Happy Tuesday AMW friends!  How did you surpassed Monday?  My Mondays are unusually good so I don't have the Monday Blues no more!  *yay* 

Here's a tiny secret I'd like to share to fellow Monday dislikers out there!  Think of anything exciting to do in the middle of the week, like a haircut appointment or manicure/pedicure treatment on a Tuesday.  A dinner date with your girl friends or colleagues on a Wednesday or a movie-night with your special someone on a Thursday or, check out your dental plans by Friday *laughs*  I'm just joking.  But seriously, doing something exciting in the middle of the week is a great way to beat the weekday blues!  

Give it a try!  It took me 2 1/2 decades to finally understand!  *laughs*

Yesterday, I posted about the Benetton Hot&Cold new fragrance launch and I won a special Hot Gold Fragrance because I arrived in the best themed outfit!  *laughs*  Sorry, I can't help but laugh as I look like Mc Donald's Hamburglar!

Oh, I made a mistake, a female Hamburglar! *laughs*

Hamburglar AMW

We were asked to wear black and white and a gold or silver bling.  It was perfect timing for me to wear my new Katie Gold Collar Necklace which I got from Glam Fashion Clothing.

I browsed on their album and I got attracted to the gorgeous gold "criss-cross" pattern encrusted with crystals on the sides.  It's a beautiful way to accent any simple clothing making it look striking!

It is very easy to wear and remove the necklace with it's strong magnet!

Priced at Php650.00 (approx $15.10) available at Glam Fashion Clothing site.  It's worth the investment!  Just keep in mind to store this in it's own casing to protect the crystals from falling off!  I use those cute tea boxes I got from China to store this!

Thanks Cesil of Glam Fashion for the quick delivery and the gorgeous piece that came all the way from Iloilo!  By the way, I was told that Glam Fashion is currently having a Gold Necklace give away!

How to join?  Kindly click photo below and read the mechanics!

Would you wear Katie Gold Collar Necklace?
How would you wear it?

Keep smilin'

Stay happy!

(Product received as gift.  Author is not affiliated with the company.  Please purchase at your own discretion.)

AMW Reports: FitFlop's Trend Diffuser 2012 Collection Launch

When I say a certain brand/style of shoe/sandal is comfortable, you have to believe me because I'm the "Queen of Sensitive Feet"!  When God created the world, I was showered with the sensitive feet genes (if there's such thing) *laughs* so finding the most comfortable pair is a talent I nurtured for the past years!  

FitFlop surpassed my standard!  Remember my Unsung Hero Post regarding FitFlop?  I thought those pairs we have at home were enough but...FitFlop has to come up with a new collection!  The Trend Diffuser 2012! 

I dragged my lazy bum to Makati Shangri-la Hotel and wore my Frou FitFlop in Black sporting a black dress for a formal, sit-down dinner in black-and-white themed Rizal ballroom. 

The event started as we were enjoying the wonderful salmon salad (my favorite) from the talented Chefs of Makati Shangri-La Hotel!   The beautiful host, Ms. Sandra Seifert, welcome the press and I did have a bit of goosebumps for being part of this prestigious event with magazine editors, local celebrities, bloggers and VIPs. 

Melody Nubla, Brand Manager of FitFlop Philippines did the welcoming remarks sharing to us how we get to have the first glance at the Trend Diffuser Collection, which, by the way, will only be available at FitFlop boutiques through pre-ordering starting May 10,2012!

Though the main meal was served, I was busy extending my neck trying to catch a glimpse of the new collection and taking snapshots of them for you to enjoy! :) 

 The pieces made way down a runway with various clothing accompanied by bright lights!

 Not only did the professional models strutted the runway! Extraordinary women who are FitFlop fans joined the models in "Wear the Shoes, Rule the World" mission!

A closer look on the stars of the night ---

FitFlop Gladda

Half sneaker, half cut-out corset has strung facings, vulcanized construction, soft, supple leather strapping, and a cool-girl ankle collar making it the must-have sexy sandals especially for the summer season.

FitFlop UNO

Neat, chic, scoop-cut Uno slip-on.  Ballerina-style shoe with a hidden wedge adds a bit of height, making your legs look amazingly graceful!

Okay, I never thought FitFlop could possibly make ballerina flats but they managed to!  And they look really cool!

FitFlop UNO Sneaker

Handcrafted in Italian leather complete with tailored facings.

The night ended with a toast from the people from Primer Group of Companies, the exclusive distributor of FitFlop in the Philippines.

This collection will be available at FitFlop stores in SM Mall of Asia, Megamall, North Edsa (Annex), Southmall and Cebu through pre-ordering starting May 10, 2012.

For more information on FitFlop Philippines and its Trend Diffuser line, feel free to check out FitFlop Philippines on Facebook and add them up on Twitter (FitFlopPH).

I want to thank the people from Primer Group for the warm accommodation!  *waves at Macel and Laira*

Do you own a pair of FitFlop?
If yes, how many pairs do you currently own?

Keep smilin'
Stay happy!

The Unsung Hero: FitFlop

Ohh, I haven't blog about The Unsung Hero for quite some time and I guess today is the right time to rekindle The Unsung Hero Series! :)  

My love for comfortable footwear has always been around which explains why I do not randomly purchase gorgeous looking shoes even if they were on sale!  And the wonderful part about being married to Mr. AMW (aside from him being supportive and all), I am also married to a family whom I can greatly connect to! 

Over the months, I've seen wonderful pairs of FitFlop right in front of me and I have never really mind them until one day I asked my mom-in-law: "Are these FitFlop sandals really as comfortable as they say?" 

Judging by the number of FitFlop pairs we have at home, you probably know the answer to the above question by now!

Leftmost pair owned by Mr. AMW's Dad!

Because he's a very cool dad-in-law :)

Frou in Black

 Electra in Coral

With the pairs we own? Are we stopping? 

The answer is as simple as "N-O" NO! :)

FitFlop are worth the price I would say as the pairs you see above have been with us for a couple of months and they still look as good as new!  Not much wearing nor tearing.

P.S. We purchased our FitFlop pairs at The Duty Free Shop Philippines.  So I do  not have the exact price of each pair!  FitFlop price ranges around Php3,500 to Php4,500.

Do you own a FitFlop?
Do you like them or dislike them?

Keep smilin'

Stay happy!