Tuesday, October 28, 2014

AMW Reports: Shu Uemura Rockwell's New Look + Contest

If you pass by Shu Uemura rockwell branch, you'll definitely take a second (or even third) look!  Who wouldn't?  Look at the colorful lights that screams TOKYO!

And before I get all "intriga", thankfully, I was invited for an exclusive walk-through last week to take a peek on what's new and what's happening at the Shu Uemura Flagship store.

Did I mention Shu's new retail concept is inspired by Tokyo?  I did!  And truthfully, the store does remind me of Tokyo for its' vibrant, lively look accompanied by quirky chairs and live-moving screens!  Ahhhh..how I missed Tokyo, I will definitely go back!  If you want some Tokyo Travel tips visit my blog posts HERE.

Now back to the store.
Upon entering the store, I immediately saw different sections to "Play With".

This is the heart of the retail store.  The display area that showcases all of Shu Uemura's make-up products and what I love about this area is that you can easily find and see ALL the products at a glance! 

Above the counter, you will also see shuLIVE...
The area were you can watch behind-the-scenes videos and make-up demos of International Artistic Director Kakuyasu Uchiide and the rest of the Shu Elite team.

Base Products and Make-up tools

Liquid and powder foundations

Eyeshadows, blushes, pencils, mascaras, etc...

Lipsticks and Lipglosses

Let's not forget the famous Shu Uemura Eyelash curler and brow pencils!

The notable Cleansing Oils!  I've finished more than 6 full sized bottles and I love them!

And you worry the area is too cramped for customers who flock inside?  Nah!  You can always go to the other side of the store and you have more make-up displays to "play" with!

I love how the testers are clean and mostly new!
Lightbulb UV Compact Foundation testers and blushers!

A make-up artists' heaven --- various eyeshadow shades that works for day and night!
Come on, tell me your heart palpitated looking at this photo!

More base products and setting powders!
Shu Uemura Loose powders are great!  I personally use them on my brides!

Lip products!
I wish all my lip products are displayed like this at home!

More lip products and make-up tools.

Then you have the shuSKIN
Following the principle of Mr. Uemura that "beautiful make-up starts with beautiful skin", this area highlights ALL the skincare products Shu Uemura offers!  Which Shu Uemura Skincare line have you tried?

This special area is perfect for Shu first-timers, if you are confused with what to purchase here at the store, you can always take a peek at the brand's best-sellers and product must-haves.

Hello Shu Uemura lashes!  Who doesn't know the gregarious lashes from Shu?  This is the area were you can discover the best lashes for you!  Whether you're a pro-lash user or newbie!  Hi Shenny!

And if you're the type who "collects" and look into brand's Collector's items, limited editions, you may find this shuGIFT section very helpful!  Guys can easily come in and purchase a set (a no brainer!) for their girlfriends or wives! (Pogi points yun, promise!)

Now before I end this post, I can't help but take closer photos on the new Shu Uemura products that I find super interesting!  Let me know if you've tried them and I'd love to hear feedback from you!

Brow Ink 
Okay, there is the bestselling hard formula eyebrow pencils and eyebrow manicure, I wonder what a brow ink does!

Nose Sculpting Pencils
I am a fan of sculpting/contouring and highlighting and this pencil seems like an easy tool to use especially for newbies!  Comes in wide variety of shades to choose from!

Point Cealer
I can see this a perfect tool to conceal those hard-headed zits and spots!

S Curler
Oh, I tried this and I am definitely going to buy this!  Even with my super short, sparse, non-existent lashes, the S curler can reach up to the shortest lash strands!  I believe I need this professionally too because some eyelash curlers really can't reach the lashes from certain eye shapes!

3 Unique Sponges!
The light bulb sponge, round sponge from Lightbulb UV Compact Foundation to help "glide" and the "chunkier" wedge sponge which most Korean makeup artists love to use!

During the exclusive event, we were also joined by esteemed shuMASTERS EJ Mallorca, Patrick Alcober and Riza de Guzman.  They will always be present in store to help you out when you shop! :)

Congratulations Shu Uemura Philippines!  Thanks for inviting me!

with Shen and Patrick Alcober
Visit the new make-up wonderland destination at the 2nd Floor Powerplant Mall and experience the fun Tokyo Vibe. 

How do you like Shu Uemura's new look?
I love this look way better than the old one!
What's your favorite Shu Uemura product?
A random commenter will receive a Rouge Unlimited lipstick!  Winner will be picked via Random generator and will be announced anytime so please comment away!

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Keep smilin'
Stay happy!



  1. I would love to try their products ;)
    Thank you for sharing Ms Nikki ;)
    Jessila Gines

  2. I love Shu Uemura's new look better than the old as well. Just look at those colors, very vibrant :) My favorite product would have to be the eyelash curler. It really delivers the perfect curl.

  3. I haven't tried any Shu make up yet because it doesnt fit my budget yet but i always find good reviews with their brow pencils, rouge lipstick and loose powder. If i have the budget in the future these will be the first ones on my list.

  4. The new look is very nice! It feels like being in a store in Tokyo. I love Shu Uemura's face architect! :)

  5. I love their cleansing oils. I got them as samples. god, they are sooo good! my skin loves them. I am still half hearted to buy because they are expensive. Hehe!

    Annie Lorraine Cruz

  6. I love their eyelash curler :)

    Jamee Uy

  7. My favorite and i think my over used Shu uemura makeup is my unmask palette in pink i love this palette because its really good for day to night eye makeup. :)

  8. Haven't try this brand yet, Base Products and Make-up tools!

  9. I haven't tried Shu Uemura yet, but I've always stopped by their counters at department stores to take a look. I'll definitely look into their products soon, especially now that they have a new look!

  10. Wow! Makeup heaven! I like the clean testers too!

  11. My fave Shu Emura product is their cleansing oil and eye shaddows. It's super pigmented.! :)

  12. Haven't tried any Shu Uemura products but I'd like to try the Eyeshadow Palette and Black Gel Liner. ;)

  13. I want to try out Shu Uemura but I'm not familiar with their products. Care to suggest their best products?

  14. I love the cleansing oil. It makes makeup removal such a breeze!

    I also want to try the nose sculpting pens. :)

  15. I already have their regular eyelash curler but have been eyeing the s curler. I have short lashes and I always have a hard time reaching the corners. :( #shortlashproblems.


I'd love to hear from you! Feel free to comment your questions, suggestions and just anything you may want to say! Keep smiling and stay happy!