If you pass by Shu Uemura rockwell branch, you'll definitely take a second (or even third) look! Who wouldn't? Look at the colorful lights that screams TOKYO!
And before I get all "intriga", thankfully, I was invited for an exclusive walk-through last week to take a peek on what's new and what's happening at the Shu Uemura Flagship store.
Did I mention Shu's new retail concept is inspired by Tokyo? I did! And truthfully, the store does remind me of Tokyo for its' vibrant, lively look accompanied by quirky chairs and live-moving screens! Ahhhh..how I missed Tokyo, I will definitely go back! If you want some Tokyo Travel tips visit my blog posts HERE.
Now back to the store.
Upon entering the store, I immediately saw different sections to "Play With".
The ShuATELIER
This is the heart of the retail store. The display area that showcases all of Shu Uemura's make-up products and what I love about this area is that you can easily find and see ALL the products at a glance!
Above the counter, you will also see shuLIVE...
The area were you can watch behind-the-scenes videos and make-up demos of International Artistic Director Kakuyasu Uchiide and the rest of the Shu Elite team.

