Skin By BYS Launch

 

BYS, a brand I originally thought was a local one, was actually established in 2004 in Melbourne Australia.  BYS Philippines came around 2012 by IFace Inc.  The brand has been around exclusively with Watsos Philippines and I have seen a lot of wonderful collections and a couple of collaborations with local stars!

This year, BYS Philippines takes the lead in creating a Skin Care Line for the Global Brand!  That is great news if you ask me!  A milestone in the Philippine skin care category!

During the Skin by BYS launch, I was excited learning so much about how BYS Philippines stayed positive amidst the rollercoaster 2020 and 2021!  

Despite the odds, BYS Philippines has made huge strides in research and development as it ventures into one of the biggest and most exciting spaces in the beauty landscape: skin care. The Philippine team has taken the lead in innovating a complete skin care line for the global brand. And such initiative is truly a milestone in the Philippine skin care category as the line will not only be launched locally, but will also be distributed globally.

“We are forging exciting new ground like never before. The iFace team has always had big dreams. And this time, our dream of making the Philippines lead when it comes to skin care innovations on the world stage has become a reality,” shares Angie Goyena, General Manager of IFace, the distributor of BYS Cosmetics in the country.

Welcome, Skin by BYS

The line includes the ff.:

• The Extra Gentle Micellar Water, P799, is a no-rinse cleansing water that removes makeup and impurities.
• The Extra Gentle Milk Jelly Cleanser, P499, is a non-irritating formula suitable for all skin types and when used daily, yields a smoother and brighter complexion.
• The Extra Hydrating Balancing Toner, P699, is a hydrating toner formulated with hyaluronic acid that helps restore skin elasticity and reduce fine lines while keeping moisture locked in.
• The Extra Glow Brightening Serum, P899, is a lightweight serum rich in vitamin C and natural skin boosters including Papaya and Lime Fruit Extract. Consistent use results in visibly brighter and plumper skin with a more youthful, healthy glow.
• The Extra Firming Youth Serum, P899, a plant-derived serum, helps reduce the appearance of wrinkles and fine lines, making skin feel firmer and more youthful.
• The Extra Glow Face Cream, P599, is a total brightening cream that leaves skin glowing.
• The Extra Brightening Eye Cream, P399, visibly brightens the skin around the eyes and helps diminish puffiness, thanks to its anti-inflammatory properties and other natural skin boosters.
• The Extra Effortless Pore Perfecting Sunblock, P799, is a weightless sunscreen with broad-spectrum SPF 50 PA+++, as well as pore-blurring and sebum-controlling properties. It has Green Tea Leaf Extract, which effectively protects the skin against UV damage, consequently preventing photoaging and weakening of collagen and elastin fibers.
• The Extra Glow Sheet Mask and the Extra Firming Sheet Mask, both P89, help you achieve a healthy-looking glow and a more refined skin texture, respectively.

Thankfully during the launch, I learned that they created a range that are vegan and cruelty-free!  All products are hypoallergenic and contains absolutely none of the harmful chemicals (petroleum, artificial colors, propylene glycol, MEA, DEA, TEA, phthalates, triclosan, parabens, and sulphates).  That absolutely gave me the peace of mind to try these products and I actually did!  I started using the Extra Gentle Milk Jelly Cleanser and Sunblock and loving how  it does not give me any negative reactions!  Nothing but clean, smooth and soft skin!

Skin by BYS is exclusively available at Watsons, The SM Store, and online on Watsons and ShopSM.

For more information, follow BYS Cosmetics on Facebook and Instagram.@byscosmetics_ph #LoveYourselfHarder #SkinbyBYS

Keep smilin'

Stay happy!

 

Embracing Taiwan, Leading by Example

With COVID-19 scaring the whole world since the start of 2020, I find myself locked inside my own home worrying about my family.  As the months passed by, I get more and more anxious especially now that COVID-19 cases gets higher in our country each day.

Then I saw an impressive article and video on how our neighboring country Taiwan (oh, how I missed the country!  I was able to visit them last summer!)  were able to fight the pandemic!  

-------------------------

Taiwan implements effective measures in containing the spread of Covid-19. No wonder, it has gained global recognition as one of the few countries that successfully control the continues threat of the Corona virus.

Now that most countries ease down the quarantine, Taiwan has long been back to living the new normal. Such pioneering act is attributed to the national government's quick and efficient response to the global pandemic. Early on, the Taiwanese government's response to health crisis in the country has been successfully implemented thru timely and reliable programs delivered through humorous, relaxed and emphatic ways.

One of Taiwan's current initiatives is the #WeBeatTheChallengeTogether. It aims to promote discipline, cooperation and unity among its population in these trying times. That Taiwanese

are steadfast and united in addressing and managing the contagion.

The strict implementation of preventive and control measures during the early stage of virus outbreak has minimized cases and mitigated the entry of Covid-19. That's why #Taiwan is considered to be a #globalmodel as it leads by #goodexample in war against Covid-19 pandemic.

Taiwan has instituted a national mask program for its population. And the country even donated millions of face masks to European countries, the United States and neighboring allies including the Philippines. Just goes to show that #Taiwan is #helping to control the spread of the virus.

Today, Taiwan embraces the new normal by strictly implementing the standard protocols: 
frequent hand washing, wearing of face mask and maintaining social distancing, which are effective measures to prevent disease transmission in public areas. 

Truly, Taiwan is in the forefront of successful fight against Covid-19.

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Please watch the impressive video and share to us your thoughts!

Keep smilin'

Stay happy!

 

Heinz Asian Sauces are Here!

Heinz is a worldwide Ketchup brand and recently, for us mature invidviduals (lol), we think of Apple Cider Vinegar!  Who would've thought this global leader in condiments with 130 year history has been producing oriental-flavoured sauces and condiments since 2002?  

If you are a foodie and travel accross the world from America and all the way to Asia, you've probably seen different Heinz Asian Sauces.  As for me, it was a first and in the Philippines that is why I am as excited as ever to attend this special launch!  

Call me a Tita...I am a Tita who loves to cook Asian dishes!

Photo by Kervin Luy

Just for reference, here are the Asian Sauces available from the brand and their retail price!

Photo by: Kervin Luy

Heinz Golden Mark Oyster Sauce 260g Php71.75
Heinz Golden Mark Oyster Sauce 500g Php113.00
Heinz Premium Oyster Sauce 260g Php135.50
Heinz Premium Oyster Sauce 510g Php220.50
Heinz Golden Mark Soy Sauce 500ml Php74.75
Heinz Premium Light Soy Sauce 150ml Php64.75
Heinz Garlic Chili Sauce 235g Php97.80
Heinz Thai Sweet Chili Sauce 240g Php94.50
Heinz Blended Sesame Oil 150ml Php98.25
Heinz Blended Sesame Oil 500ml Php221

A New Decade Welcomes Panasonic Air Conditioning Philippines!

#TrueStory .
When I got married 13 years ago, we invested on home appliances and the first item we purchased was an air conditioner unit, the second was a nice coffee maker!  The air conditioner was for Mr. AMW because he can't sleep without one!  As for coffee maker - self-explanatory #CoffeeAddictHere .

Our first Air Conditioner investment was a 2-Horsepower Panasonic Air conditioner which served us 7 long years!  This is NOT an  ODE  to my old Panasonic Air Conditioner because it is still doing well at my husband's old home at this very moment.  We moved to a different home so we've decided to go along with the change and purchased a new one!  And you guessed it right, it was the same brand because it was tested to be of great quality!


In this age of innovation, change is inevitable.

Panasonic reiterates its commitment to create “A Better Life, A Better World” as it aims to contribute to the progress and development of society and to the happiness of people around the globe, highlighting its expertise in the Air Conditioning business in over 120 countries globally.

Mr. Yuji Majima, Deputy Managing Director, Air Conditioner Marketing,
Panasonic Appliances Asia Pacific

As we enter a new decade, Panasonic launches a new company that is dedicated to provide professional services for your air-conditioning needs, the Panasonic Air Conditioning Philippines (PACPH).

With this development, PACPH promises to provide the best comfortable and #CompleteAirSolutions with innovative professional technologies and services to suffice every Filipino’s need from home to business.

Nailympics: Battle of the Salon Nail Artists 2019!

Nail Art has been an integral part in my Beauty Blogging journey.

I can't even search my own blog post on my FIRST EVER nail art design because I was loaded with Nail Art entries!  It was at least 1 nail art tutorial a week and I've been blogging Daily for so long!

Just like nail art, my own nail art tutorials stopped when I gave birth to Kyle.  Taking care of my nails was the least to worry because I'd rather sleep than to polish my nails.

Fast forward to several years after, when I got more time on hands and Kyle does not demand my schedule as much, I am glad to do more tutorials and even widen the reach to not only Blogs but Instagram and Facebook!

It was a best timing for me for a comeback as NAIL ART itself did a HUGE comeback last week with the first NAILYMPICS: Battle of the Salon Nail Artists organized by Beauty & Wellness Manila, Girlstuff and GlobalLink MP!

And not only that, I was honored to be invited as their first HOST as well!

Nailympics was open to full-time employees (Nail artists, manicurists or nail technicians) of any Beauty Salon, Nail Salon or Spa in Metro Manila.

Salons like David's Salon, Unica Ija Salon, Nailaholics, French Tip Salon joined this prestigious competition.

All contestants get to bring home Girlstuff Products while the 4th, 5th and 6th prize contestants get to take home Php3,000 worth of Girlstuff Products.

What's in store for the top 3?

3rd Prize Winner gets Php3,000 in cash and Php5,000 worth of Girlstuff Products

 including a Nail Polish Display Rack.

2nd Prize Winner wins Php5,000 in cash and Php5,000 worth of Girlstuff Products

 including a Nail Polish Display Rack.

and 

the Grand Winner gets to take home Php10,000 in cash 

and Php5,000 worth of Girlstuff Products including a Nail Polish Display Rack.

I clearly understood the jitters backstage!

Innisfree Opens 3rd Store at SM North EDSA

I felt the connection between me and Innisfree for so many reasons.

1. Had a great first time encounter inside Innisfree store at Myeongdong Korea EONS ago! (Way before Instagram was even famous!) Filled up my luggage with loads of Innisfree items because I'm a hoarder like that!
2. Was there during the FIRST Store opening of Innisfree at SM Mall Of Asia.  I literally had goosebumps because I was waiting for this moment for too long!
3. During the SECOND Store opening at SM Megamall, I was there with Beauty Blogger friends to learn about Glass Skin technique!  I've been doing a lot of the things I learned and some of you commented how great my skin look even on IG Stories!  (Why thank you!)

And here I am, doing another entry because I was invited to be part of their 3rd store opening at SM North EDSA (the closest branch to me!).  Thank you Innisfree Philippines for always having AskMeWhats in such milestones! 

Here I am, doing that kilig look wearing a yellow Eco-Hankie as my headband!  And you'd think I've got nothing more to say because this is a Third Store Opening.  Guys, you don't know me really! 

I went around the store taking everything in, asking questions and the friendly SAs where there to really explain everything!  What's special this season with Innisfree?

The Innisfree Eco-Hankie Campaign!

USE A HANKIE. SAVE THE EARTH.

The Eco-Hankie Campaign is innisfree’s annual green life campaign since 2010.  It encourages people to use eco-friendly handkerchiefs to help lessen the use of disposable paper tissues.

This year’s campaign theme, “I Play Green. I Like Me.” focuses on joyful moments of PlayGreeners who feel happy & proud of themselves for doing good deeds in their daily actions. It aims to show that Playing Green is not just another boring & difficult environment  campaign. It’s easy, fun, cool; something you’d want to share to your friends.

Glass Skin Techniques I learned during the 2nd Store opening of Innisfree at SM Megamall

When Innisfree opens its' first store in the Philippines at SM Mall of Asia, I loved the experience so much I wrote a Guide to Shopping at Innisfree SM Mall of Asia branch.

When I got another invite to visit the brand's 2nd store located at SM Megamall A, I knew I had to be there and check out the newest store and see what they have to offer.

For some reason, the interior of both stores have the same organized feel that I super love!  Same as the SM MOA branch, you will be greeted with a categorized display of skincare and makeup items!  Overwhelming?  YES, but you won't get lost if you check out my guide and guess what?  I have more tips today!  Before the tips, I will be sharing to you a quick overview of the 2nd store.

Skincare: Cleansing Section

Everyone needs to cleanse their face, the 2 display is a perfect area for you to jumpstart your skincare products shopping!

Happy New You AMW Friends!

Happy New You!

Well, it's what we're all wishing for every New Year!  But after all the wishing, do you seriously do something to celebrate the new you?

It isn't difficult nowadays with my favorite Beauty Store in the world --- Watsons.  Yes, I visit every single Watsons in countries that has it. (Hello China!  Hello Hong Kong, Hello Macau, Thailand, Malaysia and Singapore!) 

So when I got an invite to a Happy New You event at SM Megamall, I brought Kyle with me straight from school because I knew I had to celebrate with the retail chain that I frequent and feel good at! 

Photo by: Pau Guevarra

 During the event, I also learned What's Hot and new inside the store and aside from that, I also learned several tips from experts.

Benefit X Solique Launch

Two brands really close to my heart did a wonderful collaboration my "pink heart" gets so excited about!  The launch happened a couple of weeks ago and I'm still on a Benefit x Solique High!  (So are my nails as I am still wearing the polishes applied during the event!)

Now, I'm not pulling anyone's arm for saying this, each year, I really gift Benefit and Girlstuff products for friends and family!  My teenager-inaanaks love the shades of Girlstuff and Solique Gel Polishes while their moms appreciate that these are safe for their kids to wear!

Now Benefit on the other hand needs NO explanation, their packaging itself is already a gift and I tend to just give it to the recipient without gift-wrapping and I always get a loud "squeal"!  

This year, the Mrs. Santa is ready for another round of "Give Love and Happiness this Christmas" and the Benefit x Solique holiday sets made it easier for me --- just look how pretty they look on the Christmas Tree!

Let's talk one brand at a time as I seriously don't know where to start.

Solique is actually a sister brand of my favorite Girlstuff Nail Polish and Solique is a Gel Polish that need NO special UV lamps.  All you need to do is to apply your choice of Solique Gel Polish shade and top it with the Gel TopCoat and you're ready to go!  No soaking needed (heaven sent for me as I've had bad experiences in removing gel polish!)  Same as Girlstuff, they do not contain harmful and toxic chemicals like DBP (dibutyl phthalate), toluene and formaldehyde so again, kids and even pregnant mommies can wear them!

Benefit, on the other hand, came up with their yearly Holiday Sets and this year made my heart skipped a thousand times! 

Plains & Prints x Mark Bumgarner Collection Launch

When I first got an invite for Plains & Prints x Mark Bumgarner Collection, I knew I had to clear my schedule because Mark Bumgarner is definitely a name to watch out for in the world of high fashion.  I've seen his work a couple of times especially on Heart Evangelista and his fashion screams classic, feminine and show-stopping!

Now, I did a bit of research and you would be surprised to know that Bumgarner, born and raised in the Philippines, is actually an auto sport racer in Europe, the United States and Canada and finally found his calling as a fashion designer!  And what struck me even more is that he was largely self-taught, he had no mentors and no fashion-designer friends!  He was just surrounded by creative people during his work years and learned so much from there!

You want his piece but don't have the Heart Evangelista budget? 
Lucky YOU and Lucky ME!  Mark Bumgarner is bringing his fashion sensibilities over to RTW in a collaboration with homegrown fashion brand, Plains & Prints. 

The Plains & Prints X Mark Bumgarner collection with the Designer and Plains & Prints Vice President Roxanne Farillas

The Plains & Prints X Mark Bumbarner collection features 13 designer pieces that include four dresses, five tops, one pantsuit, and three bottoms that lend Mark Bumgarner's signature aesthetic to pieces that are more casual and wearable.  

According to Mark: "We took inspiration from the Anahaw because it is our National Leaf and is endemic to our islands.  We also chose the Waling-Waling prints because it's considered as the 'Queen of Philippine Flowers' and one of the most prized orchids in the world."

Claudia Schiffer Make Up Collection

Claudia Schiffer has been around for 30 years!  I remember those years that I save up for my favorite YM Magazine and look at her Advertisements and wonder how someone could have that much confidence, beauty and style!

Then I learned that she used to be shy when she started modeling and what keeps her confident is whenever she has makeup on!  "The more dramatic the make-up look the more silly, sexy or outrageous I felt I could be.  Afterwards, even I would look at the pictures and think, 'I can't believe that's me." --- that's according to Claudia.

How makeup can transform how a woman is feeling!  And that's not a bad sign at all!

And who would be the perfect person to create a makeup line?  Someone who lives and breathes makeup for her whole career life!

Claudia Schiffer is developed by leading designers and characterized by its sophisticated design with pink in-lay and gold corners, Claudia Schiffer Make Up offers failsafe beauty looks for any occasion, from quick coffee runs in the morning to glitzy red carpet events.  The range, which has the quality of high fashion, professional make-up but is also easy to use, includes a veriety of pieces, from setting powder, to cream lipsticks, to mascara, nail colors, and more!

Welcome Capital Care Pharmacy!

As of writing, I am smiling from ear-to-ear because one of the growing Superstore in the country --- Landers, recently launched a new store inside their "already Amazing Store"!  The Capital Care Pharmacy at Landers ArcoVia City!

I met the super cute Rex, Capital Care Pharamacy's mascot during the launch and I got a FREE Big Hug from him!

Obviously HUGS can't heal your sickness but it can definitely warms the heart!

I was able to witness the ribbon cutting and even was the first few to rush inside the store!

6 Summers with SampleRoom Family

When my good Blogger Friend Sophie told me about how she and her group of friends thought about bringing in a "sampling site" in the Philippines, I knew it's going to be big!  Because I, for one, has always been a fan of "Hey guys, try testers on counters first before you purchase!" , or "Hey, ask for samples if they have any before you commit in purchasing full size!"

That's how AMW started, I started a journey of investing good quality skincare, makeup and hair care products and I want to share my experiences online so YOU know what to expect before you spend your hard-earned money.  

So when Sampleroom asked me to be a Partner Blogger, I said YES right away and it was the best yes after Keith --- LOL!

But seriously, who would've thought 6 summers has passed and I'm still here, happy and taking about my love for Sampleroom as often as I can?

Feel The Difference with Aetrex

I always put my best foot forward in everything I do but what if my best foot isn't at its' best state?

Well, that has been always my case!  And I always thought I have high arch that makes my feet sore after just a few minutes of standing up but thanks to Aetrex, I learned something about my feet.

Aetrex was launched in the Philippines last February 22 in Res|Toe|Run Glorietta 4, Makati.  The brand has pioneered the creation of medically-oriented footwear and foot care products to instantly improve foot health and footwear performance.

I was told that for over 70years, Aetrex has teamed up with several healthcare professionals, countless multi-brand retailers and leading footwear brands all over the globe including  New Balance, Asics, Rockport, Red Wing and Wolverine Worldwide to name a few.

That matters to me!  A brand that has been there for several decades, a brand that is trusted by other known footwear brands.  And they are finally here, in the Philippines!

During the exclusive media launch, Aetrex conducted a live demonstration of the iStep Nova with the help of PETER MALKIN – Vice President for International Business , Aetrex Worlwide.

Maybe, You Need This --- HSBC Gold Visa Cash Back Credit Card

I had a credit card as early as 16 years old (a supplementary to my brother) and it was a wonderful "practice" to be smart with my finances.

Once I got into the workforce, I applied my own credit card and had a couple of rejections but that doesn't stop me from trying, why?  Because I wanted the perks that comes with my own credit card.  Just the perk of earning points and using the points to shop for free.

Fast forward to decades after, I am glad Credit Card companies creating more ways for shoppers like YOU and ME to feel guiltless when we shop with our credit card.  Meet the Ultimate Cash Back Card that gives the biggest rewards for dining, shopping and traveling.

HSBC Gold Visa Cash Back Credit Card

Not a real credit card, for safety purpose

This HSBC Gold Visa Cash Back Credit Card offers you the following ---

• 5% cash back on dining transactions
• 0.5% cash back on all other transactions (shopping, travelling, etc.)
• No minimum spend required
• Automatic crediting of rebates every calendar month
• Cash back cap of Php1,200 monthly
• 3% fuel rebate at participating Caltex stations
• Acquisition incentive: first meal free (worth up to Php 2,500)

Visit www.hsbc.com.ph/cashback for more details.

So imagine, you can dine all you want...

The Body Shop and The Fight Against Animal Testing

Thanks to blogging I get to know a bit of background about Beauty Brands which I'm happy to share to you.

The Body Shop actually was the very first international brand to campaign against the practice of animal testing in cosmetics (1989 to be exact!) in partnership with Cruelty Free International which paved way to a European Union-wide ban on animal testing in 2013.  The campaign collected 1 million signatures and influenced the Asia Pacific Region to follow suit.




It is also unfortunate to know that Cruelty Free International estimates more than 500,000 animals are used for testing ingredients each year.  The testing of just ONE ingredients for deodorant, hair dye or sunscreen could involve the death of around 1,400 animals.  That is SO SAD :(

In every sad news, there is, of course, a light at the end of the tunnel.  The Body Shop added the Leaping Bunny Logo or "against animal testing" wordings on ALL The Body Shop products signifying that all products are certified by Cruelty Free International.

Makeup World Philippines Launch

You have probably seen my posts about the brand Makeup World Philippines through my Instagram Account, FB Live, Blog posts and most especially, during my #AMWWorkshopSeries !  

Wonder no more!

Makeup World officially launched to the press and bloggers alike at the Purebeauty store in Serendra last week!  I had to be there because this brand is not only amazing, the products are made with good quality at the same time --- reasonably priced and LOCALLY OWNED!

Still unfamiliar with the brand?  I did some reviews on some of their bestselling products ---

Makeup World Pucker Up Matte Lipsticks in Cairo, Havana, Panama and Dublin

Makeup World Blush|Up Single Blush Powder in Tangerine

Makeup World Complete Contour Palette

It was a wonderful surprise to see that the brand offers MORE!  A full-range of face makeup that every budding artist, makeup lovers and professional makeup artists would appreciate!

Makeup World Cover|Up Foundation

Php299.00

Achieve a flawless complexion with this liquid foundation that is said to be light-weight and blends in naturally.  I have tried all three and only hoped they will come up with more shades in the future.

Kanebo Skincare and Makeup SS2017 Launch

How exciting it is to attend a launch of new makeup and skincare line!  Kanebo Philippines never fail in stirring up excitement in me!  The Kanebo Spring/Summer 2017 collection is no exception, it happened last week at EDSA Shangrila Hotel and the experience was fun and unforgettable.

Let's all start with the Kanebo Skincare line, this is the basic line you saw me featured in the post Kanebo Skincare and Makeup Launch last November 2016.

This year, Kanebo presents specialized product series to help deal with universal concern about the monthly and yearly rhythm of beauty in addition to the skincare range mentioned above.

Kanebo's new skincare concept --- Chrono Beauty

Sleek Studio

I remembered being a start-up Beauty Blogger, I find it so difficult to go to Cosmetics Stores or counters just to take photos!  I remember I had to really sneak my way into taking swatch photos and product photos in-stores just because....I got looks for staffs.

Thankfully, brands like Sleek MakeUp came up with something not only fun but exciting for Beauty Bloggers/Vloggers or even if you're not, it is still an exciting idea to know there is a concept store called Sleek Studio.

Sleek Studio is currently located at 2nd Floor Atrium of Robinson's Galleria Mall and here's what you can do to jazz up those photos, flat lays and selfies!

Makeover Area

A haven of product testers and all Sleek MakeUp items right in front of you to play and use!  You are free to create your own looks but if you're not confident enough with your skills, feel free to ask help from Sleek MakeUp consultants and they will happily assist and guide you.

Boulangerie22 14th Store Opening at SM North EDSA

Aside from a cup of coffee, I have a soft spot for breads, yes...BREADS!  I used to "literally" lived on bread alone and survived without rice (that was eons ago of course I can't do it now!)  

But back to my topic, I am a bread lover and was actually a super loyal customer of Boulangerie22 ever since they opened up stores after stores a couple of years ago!  I can say I'm a loyal customer and I know all their breads pretty well....by heart to be exact.

That's the reason why I held one of my #AMWWorkshopSeries at B22 Makati branch early this year.  And to prove my love for the brand, I got an invite for their 14th store opening at SM North EDSA and actually went there...at 10am.

Can you see that happy and satisfied smile?  ---> that's definitely a sign of true love :D

During the opening date, the first 222 customers get to purchase cakes for 50% off while another 122 customers get to join the 22 seconds challenge!  22 seconds challenge means you get to put all the bread you can in a medium sized Boulangerie22 bag for the price of Php22.00!  No wonder the line was just as long as a line of a K-Pop concert!  It was crazy yet KUDOS to B22 staffs as everything went smoothly!  

The Boulangerie22 SM North EDSA branch is spacious, all the breads and cakes are neatly displayed in a way you get to see EVERYTHING at once glance!  I like how clean and spacious everything looks making it a wonderful "bread shopping experience" for anyone going in the store.