"How to be fresh?"
"What is the best cheek color?"
I find these questions to be too broad to answer in just a single statement. It's always: "It depends."
It depends on your skin color, your skin texture and what type of "look" you are aiming for. If like me, you prefer fresh-looking skin with cheeks that looks naturally blushing? Steer clear from the usual pinks and peach blush colors, why not shift your attention to lilac or purple blushes?

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I've talked about doing gradient blush by using a lilac colored blush powder underneath before applying the usual shades we own! Or most of the time, I use Lilac blush shade ALONE, that is why I hit the pan on my first lilac blush from Etude House. Please click the link and check out the review because you can see before and after photos on how my cheeks glowed!
But if you want something more "neutral", less obvious, and natural, go for a deeper lilac blush from Laura Mercier which I recently discovered called Kir Royale.
Kir Royale is a matte deep almost plum shade rather than lilac. This shade is perfect for cheek-lighter if you have deep complexion while it works as a nice blush for those with fair to medium complexion.
This blush from the brand are sheer yet buildable in formula. The powder is very silky, smooth and easy to blend! You can apply more depending on your liking with the use of brush, sponge or even your fingers!
I also like the fact that it adheres to my skin almost immediately and it stayed until makeup removal. There are a bit of disappearance especially on a humid weather but can be easily managed with a quick retouch!